A. Criteria: The name of a city asset with an existing name shall be changed only after consideration of the:
1. Historical significance of the name;
2. Impact on the currently named individual or organization; and
3. Cost and impact of:
a. Changing existing signage, if any;
b. Rebuilding community recognition; and
c. Updating records such as letterhead, databases, and promotional materials.
B. Consideration: Each petition to change an existing name shall be considered on a case by case basis pursuant to applicable provisions of this chapter. (Ord. 11-13, 2013)