3.65.050: CHANGING AN EXISTING ASSET NAME:
   A.   Criteria: The name of a city asset with an existing name shall be changed only after consideration of the:
      1.   Historical significance of the name;
      2.   Impact on the currently named individual or organization; and
      3.   Cost and impact of:
         a.   Changing existing signage, if any;
         b.   Rebuilding community recognition; and
         c.   Updating records such as letterhead, databases, and promotional materials.
   B.   Consideration: Each petition to change an existing name shall be considered on a case by case basis pursuant to applicable provisions of this chapter. (Ord. 11-13, 2013)