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The following standards shall apply to regional malls, as defined in this chapter:
A. Sign Program: Each regional mall project shall be required to prepare a sign program, which shall be subject to review and approval by the planning commission. The sign program shall address each of the following types of signs which are proposed to be constructed as part of the regional mall project.
B. Interior Signs: All signs located inside the regional mall building(s) shall be exempt from city review or approval.
C. Freeway Oriented Signs Prohibited: Regional malls may not install freeway oriented signs, as defined in this chapter.
D. Signs Permitted: Regional malls may install the following types of signs, subject to the regulations and requirements noted below:
1. Major Entry Signs:
a. Location(s): Major entry signs shall be located on a major arterial roadway at either an intersection with another public street or at vehicle entrances to the regional mall. Major entry sign locations shall be identified in the sign program for the regional mall. For the purposes of measuring sign area, each corner of an intersection shall be considered a separate sign, subject to the area criteria below.
b. Major Entry Sign Height: Maximum height of twenty feet (20').
c. Major Entry Sign Area: Maximum of two hundred (200) square feet per sign face. Up to three (3) sign faces per sign. For signs placed on another structure, only the area of the sign shall be measured.
d. Tenant Identification On Major Entry Sign: Up to five (5) tenant panels may be identified on a major entry sign, along with overall site identification.
e. Major Entry; Minimum Area Required: Each major entry sign shall be located in a landscaped area of at least two thousand (2,000) square feet in size.
f. Design Approval Required: Design of each major entry sign shall be approved by planning commission as part of the sign program for the regional mall.
2. Major Tenant Signs: Two (2) types of signs shall be permitted to identify major tenants within a regional mall: primary and secondary. Standards for these sign types are as follows:
a. Number Of Signs: Primary signs: One building mounted sign per parking lot frontage. Secondary signs: One building mounted sign per customer entrance.
b. Size: Primary signs: Maximum size based on location of sign on building:
(1) 0.75 square foot per linear foot of building facing a parking lot for signs located forty feet (40') or less from adjacent ground level.
(2) 1.0 square foot per linear foot of building facing a parking lot for signs located more than forty feet (40') above adjacent ground level.
c. Transfer Of Square Footage Prohibited: Transfer of allowable square footage from one building frontage to another is not permitted.
d. Size: Secondary signs: Maximum of twenty four (24) square feet.
e. Overall Height: No maximum.
f. Letter Height: No maximum.
g. Logo Height: No maximum.
h. Location: Signs to be mounted to the major tenant's building; not to be placed on any mall building not occupied by the major tenant.
i. Illumination: Signs may be internally or externally illuminated or backlit. Sign design and placement for major tenant identification signs shall be approved by planning commission as part of the sign program for the regional mall.
3. Minor Tenant Signs:
a. Type And Number Of Signs Permitted: The C-4 standards contained in this chapter shall apply to all minor tenants. Exterior signs for minor tenants within an enclosed mall may be permitted only for tenants with customer entrances on the exterior of the mall.
b. Size, Overall Height, Letter Height, Logo Height, Location, Illumination: Per C-4 standards contained in this chapter.
4. Primary Retail Center Entry Signs:
a. Type And Number Of Signs Permitted: "Primary retail center entry sign locations" shall be defined as part of the sign program for the regional mall. No specific limit is placed on the number of signs.
b. Size: Maximum of one hundred fifty (150) square feet of total text area per primary retail center entry, as follows:
(1) Mall identification and/or logo: Up to one hundred fifty (150) square feet.
(2) Secondary signs: Up to twenty four (24) square feet (to be considered part of overall maximum 150 square feet).
c. Overall Height: No maximum height.
d. Letter Height: No maximum height.
e. Logo Height: No maximum height.
f. Location: To be located at major pedestrian entrances into the interior of the mall, not including entrances through a tenant space. Exact locations shall be determined as part of the sign program for the regional mall.
g. Illumination: May be internally or externally illuminated or backlit.
5. Secondary Retail Center Entry Signs:
a. Type And Number Of Signs Permitted: Secondary retail center entry sign locations shall be designated in the sign program prepared for the regional mall. No specific limit is placed on the number of signs.
b. Size: Fifty (50) square feet maximum per secondary entry.
c. Overall Height: No maximum height.
d. Letter Height: No maximum height.
e. Logo Height: No maximum height.
f. Location: To be located at secondary pedestrian entrances into the interior of the mall. Exact locations to be determined by planning commission at the time of architectural/design approval.
g. Illumination: May be internally or externally illuminated or backlit.
6. Directional Signs At Regional Malls:
a. Type And Number Of Signs Permitted: Allow use of monument signs, street signs, directional/information signs, and decorative semipermanent banners/flags. Banners or flags used as directional signs shall not be subject to regulations affecting temporary advertising signs.
b. Size: Sign sizes to be limited as follows:
(1) Monument signs: Maximum of twenty four (24) square feet.
(2) Street/directional signs: Maximum of two (2) square feet per sign.
(3) Banners/flags: Maximum of eight (8) square feet per banner or flag.
c. Overall Height: Sign heights to be limited as follows:
(1) Monument signs: Maximum of four feet (4').
(2) Street/directional signs: Maximum of eight feet (8').
(3) Banners/flags: Maximum of twenty feet (20').
d. Letter/Logo Height: No maximum.
e. Location: Locations to be determined by planning commission as part of the sign program for the regional mall. Directional signs may be located on private property only.
f. Illumination: Directional signs may incorporate decorative or safety lighting, but may not be internally lit.
g. Materials/Maintenance: Materials and construction used in directional/decorative signs shall be capable of sustaining an attractive appearance throughout the projected lifetime of the sign. Materials/construction specifications to be approved as part of the sign program for the regional mall. (Ord. 2552 § 1, 2004)
The following regulations address the specific sign needs of service stations:
A. Temporary signs shall be permitted in accordance with the regulations contained in this chapter.
B. Changeable price signs are permitted as required by state law, but must comply with all requirements of this chapter. One freestanding price sign per street frontage is permitted, up to a maximum of two (2) signs.
C. The planning commission may allow a second freestanding identification sign if such signs incorporate price signs as required by state law, if the service station is located on a corner lot, if both signs are monument signs, and if the planning commission determines that two (2) signs are architecturally and aesthetically superior to allowing a single freestanding sign.
D. Signs required by state law or to indicate required inspection services shall be allowed with no permit. Signs shall not exceed two (2) square feet, and may not be placed on the supports of other signs. (Ord. 2552 § 1, 2004)
A. Buildings in the C-3, general commercial district; C-4, highway commercial district and in other zoning districts that apply these two (2) zoning districts' sign standards are permitted two (2) main identification signs provided the following criteria is satisfied:
1. The building upon which the sign will be located exceeds one hundred thousand (100,000) square feet in floor area.
2. The building has "lot frontage" as defined in section 15.36.040 of this chapter, on two (2) major arterials or a freeway.
3. The two (2) main identification signs do not exceed seventy five percent (75%) of the otherwise allowable signage for the building. (Ord. 2552 § 1, 2004)
The following standards shall apply to signs for all buildings exceeding three (3) stories in height, including the ground floor, which are hereinafter referred to as "multiple-story buildings".
A. Approval Required: Any sign with an area in excess of one hundred twenty (120) square feet shall be approved by the city council in accordance with the requirements of the city's general plan.
B. Types Of Signs Permitted: Multiple-story buildings may use any or all of the following types of signs:
1. Main Identification Sign: "Main identification sign" means a sign greater than twenty four (24) square feet in area.
a. "Main identification upper fascia sign" means a main identification sign located on the uppermost fascia of the building which does not extend beyond the roofline of the building. A total of four (4) main identification upper fascia signs (1 per each side of the building) are permitted per building.
b. "Main identification ground level sign" means a main identification sign located at the ground level at the building site. Each building shall be allowed one main identification ground level sign. Said sign shall be in compliance with subsection 15.36.190B of this chapter.
2. Freestanding Signs: A total of four (4) freestanding signs shall be permitted per building site. A freestanding sign is one of the following:
a. Monument sign(s) which shall comply with section 15.36.040 of this chapter.
b. Pedestal sign(s) which shall comply with section 15.36.040 of this chapter.
c. Corner sign(s) which shall be located on a wall at the corner of a lot. There can be a maximum of two (2) corner signs for any one building, but not located on the same corner.
3. Multiple Business Sign: One "multiple business sign" with letters measuring a minimum size of four inches (4") with a maximum of twenty four (24) square feet of sign area on each side.
4. Entry Sign: "Entry sign" means a sign located over a pedestrian entry of a building. A maximum of four (4) entry signs, one on each side of the building, is permitted per building.
C. Sign Sizes: The following size limits shall apply to signs for multiple-story buildings:
1. "Main identification upper fascia signs" shall be limited to a baseline size for each fascia sign in accordance with the size limitations of subsection 15.36.190B of this chapter; provided, however, that the baseline size of the sign may be increased by the product of ten percent (10%) multiplied by the number of floors constituting the building. For example, a six (6) story building may have a fascia sign with an increase of sixty percent (60%) over the limitations of subsection 15.36.190B of this chapter. Notwithstanding any other provisions of this chapter, the square footage of main identification upper fascia signs shall be computed separately and shall not count towards any square footage sign limitation imposed upon any other signage on the building or premises.
2. The total maximum area for all signage other than main identification upper fascia signs shall be calculated pursuant to subsection 15.36.190B of this chapter.
3. All signs placed on a wall shall comply with section 15.36.050 of this chapter. (Ord. 2552 § 1, 2004)
The following regulations apply to the display of banner signs in all zoning districts:
A. Banners shall be attached flat against the wall or fascia of a building. Banners shall not be hung from poles, trees, awnings, eaves or similar structures.
B. Banners shall be hung with permanent attachments, such as bolts or screws. Banners shall not be tied to a structure with rope, string, twine, or similar materials.
C. All banners require a permit issued by the community development director.
D. All banners shall be maintained and replaced when necessary as defined in section 15.36.110 of this chapter. Banners that are faded and/or torn are not considered to be maintained. (Ord. 2552 § 1, 2004)
The following regulations apply to the display of banner signs in all commercial and industrial zoning districts:
A. Each business may display a banner sign for not more than one hundred twenty (120) days in a calendar year.
B. There is no minimum display period for any one business. However, no more than ten (10) display periods per calendar year are permitted and no "waiting period" exists between display periods.
C. The maximum size of a banner shall be equivalent to the maximum permitted area for a permanent sign.
D. The area of banner shall not be counted toward the maximum permitted area of a permanent sign. (Ord. 2552 § 1, 2004)
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