The following standards shall apply to signs for all buildings exceeding three (3) stories in height, including the ground floor, which are hereinafter referred to as "multiple-story buildings".
A. Approval Required: Any sign with an area in excess of one hundred twenty (120) square feet shall be approved by the city council in accordance with the requirements of the city's general plan.
B. Types Of Signs Permitted: Multiple-story buildings may use any or all of the following types of signs:
1. Main Identification Sign: "Main identification sign" means a sign greater than twenty four (24) square feet in area.
a. "Main identification upper fascia sign" means a main identification sign located on the uppermost fascia of the building which does not extend beyond the roofline of the building. A total of four (4) main identification upper fascia signs (1 per each side of the building) are permitted per building.
b. "Main identification ground level sign" means a main identification sign located at the ground level at the building site. Each building shall be allowed one main identification ground level sign. Said sign shall be in compliance with subsection 15.36.190B of this chapter.
2. Freestanding Signs: A total of four (4) freestanding signs shall be permitted per building site. A freestanding sign is one of the following:
a. Monument sign(s) which shall comply with section 15.36.040 of this chapter.
b. Pedestal sign(s) which shall comply with section 15.36.040 of this chapter.
c. Corner sign(s) which shall be located on a wall at the corner of a lot. There can be a maximum of two (2) corner signs for any one building, but not located on the same corner.
3. Multiple Business Sign: One "multiple business sign" with letters measuring a minimum size of four inches (4") with a maximum of twenty four (24) square feet of sign area on each side.
4. Entry Sign: "Entry sign" means a sign located over a pedestrian entry of a building. A maximum of four (4) entry signs, one on each side of the building, is permitted per building.
C. Sign Sizes: The following size limits shall apply to signs for multiple-story buildings:
1. "Main identification upper fascia signs" shall be limited to a baseline size for each fascia sign in accordance with the size limitations of subsection 15.36.190B of this chapter; provided, however, that the baseline size of the sign may be increased by the product of ten percent (10%) multiplied by the number of floors constituting the building. For example, a six (6) story building may have a fascia sign with an increase of sixty percent (60%) over the limitations of subsection 15.36.190B of this chapter. Notwithstanding any other provisions of this chapter, the square footage of main identification upper fascia signs shall be computed separately and shall not count towards any square footage sign limitation imposed upon any other signage on the building or premises.
2. The total maximum area for all signage other than main identification upper fascia signs shall be calculated pursuant to subsection 15.36.190B of this chapter.
3. All signs placed on a wall shall comply with section 15.36.050 of this chapter. (Ord. 2552 § 1, 2004)