CHAPTER 15.36
SIGN CODE
SECTION:
Article I. General Provisions
15.36.010: Short Title
15.36.020: Intent And Purpose
15.36.030: Applicability
Article II. Sign Definitions And Measurement
15.36.040: Definitions
15.36.050: Area Measurement
15.36.060: Height Measurement
Article III. General Sign Standards
15.36.070: General Standards
15.36.080: Permits And Fees
15.36.090: Permit Submittal Requirements
15.36.100: Sign Approval Required
15.36.110: Construction And Maintenance Standards
15.36.120: Standards For Monument And Pedestal Signs
15.36.130: Maximum Brightness
15.36.140: Prohibited Signs
15.36.150: Signs Under Canopies Or Overhangs
15.36.160: Sign Programs
15.36.170: Temporary, Non-Commercial Signs On Private Property
Article IV. Sign Standards For Commercial Zoning Districts
15.36.190: General Commercial Sign Standards
15.36.200: C-1 And C-2 Zoning Districts
15.36.210: C-3 Zoning District
15.36.220: C-4 Zoning District
15.36.230: C-M Zoning District
15.36.240: Signs In The Downtown Business District
15.36.250: C-D Overlay District
15.36.260: A-P, A-P-C, And MF Zoning Districts
15.36.270: EV/AP Zoning District
Article V. Sign Standards For Residential Zoning Districts
15.36.280: For Sale, For Lease, For Rent Signs
15.36.290: Identification Signs In Multiple-Family Residential Districts
15.36.300: Identification Signs For Single-Family Residential Districts
15.36.305: Mobilehome Parks Zoning District
15.36.310: Signs For Nonresidential Uses In Residential Zoning Districts
Article VI. Sign Standards For Other Zoning Districts
15.36.330: MF, M-P, M-1, I-P, And M-2 Zoning Districts
15.36.340: E Zoning District
15.36.350: T Zoning District
15.36.360: P Zoning District
15.36.370: O Zoning District
15.36.380: A-D Zoning District
Article VII. Sign Standards For Specific Sign Types
15.36.390: Automobile And Watercraft Dealership Signs
15.36.400: Changeable Copy Signs
15.36.410: Freeway Facing Signs
15.36.420: Freeway Oriented Signs
15.36.430: Mandatory Signs
15.36.440: Movie Theater Signs
15.36.450: Multi-Tenant Signs
15.36.460: Neon On Buildings
15.36.470: Regional Shopping Center Signs
15.36.480: Regional Mall Signs
15.36.490: Service Station Signs
15.36.500: Main Identification Signs For Buildings Over One Hundred Thousand Square Feet In Area
15.36.510: Signs For Buildings Exceeding Three Stories In Height
Article VIII. Temporary Signs
15.36.520: General Regulations For Banner Signs
15.36.530: Banner Signs In Commercial And Industrial Zoning Districts
15.36.540: Banner Signs In Residential And Other Noncommercial And Nonindustrial Zoning Districts
15.36.550: Construction Signs
15.36.560: Open House Signs
15.36.570: Sale, Rent, And Lease Signs
15.36.580: Searchlights
15.36.590: Subdivision Signs
15.36.600: Window Signs
Article IX. Sign Code Enforcement And Administration
15.36.610: Abatement Of Nonconforming Signs
15.36.620: Notice Of Violation; Removal
15.36.630: Variance From Structural Requirements
15.36.640: Nonconforming Signs
15.36.650: Violation; Penalty
15.36.660: Judicial Review
ARTICLE I.  GENERAL PROVISIONS
15.36.010: SHORT TITLE:
This chapter shall be known as the SIGN CODE. (Ord. 2552 § 1, 2004)
15.36.020: INTENT AND PURPOSE:
   A.   This chapter establishes regulations for the erection, maintenance and use of signs and other exterior advertising media within the City to:
      1.   Safeguard and enhance property values;
      2.   Protect public and private investment in buildings and open spaces;
      3.   Improve the appearance of the City as a place in which to live and work, and as an attraction to nonresidents who come to visit or trade;
      4.   Encourage sound signing practices as an aid to business, and to provide information to the traveling public;
      5.   Prevent excessive and confusing sign displays;
      6.   Reduce hazards to motorists and pedestrians; and
      7.   Promote the public health, safety, and general welfare.
   B.   The City has a reputation as a community of natural beauty rendering it highly attractive to visitors and potential future residents. The City Council has determined that the natural, traditional and manmade advantages of the City substantially contribute to the residential character of the community and to its aesthetic, cultural and economic values. The unregulated and uncontrolled erection and maintenance of signs, billboards and advertising structures results in a gaudy and garish atmosphere that would be out of harmony with the fine attributes and excellent character of the City. The City Council further determines that the lack of regulation and control of signs results in costly and unfair competition for the public eye through the proliferation, increased height, and size of signs, and that the safety of the general public requires that the structural elements and location of signs be regulated.
   C.   The reasonable and proper regulation of signs and advertising structures is conducive to the fullest enjoyment by the people of the community of natural and traditional advantages, and necessary to prevent depreciation of property values, and the regulation of signs results in a more fair and equitable public exposure of the advertising displays of all businesses, large and small, and that the appearance of the commercial areas will be protected.
   D.   It is also the intent of this chapter to recognize that the eventual elimination of existing signs that do not conform with the provisions of this chapter is as important as is prohibiting new signs that would violate these regulations. (Ord. 2552 § 1, 2004)
15.36.030: APPLICABILITY:
   A.   The provisions of this chapter shall apply to all zones established by title 18 of this Code. Except as noted below, a "sign", as defined in this chapter, may be affixed, erected, constructed, placed, established, mounted or maintained only in compliance with the standards, procedures and other requirements of this chapter. The standards regarding number and size of signs regulated by this chapter are maximum standards, unless otherwise stated. In those areas of the City where specific plan sign standards or sign programs have been adopted by ordinance or resolution, those sign standards or sign programs shall apply; provided, however, the "substitution" provisions of this section shall apply to such programs and plans. This chapter shall not apply to the following signs:
      1.   Signs which are not visible from any public vehicular or pedestrian right of way;
      2.   Signs required by federal or state law which do not exceed the minimum number and dimensional requirements of such law;
      3.   Signs and advertising for the California state lottery as authorized by Government Code section 8800 et seq.;
      4.   Signs containing a maximum area of two (2) square feet or less;
      5.   Holiday decorations and lights;
      6.   Flags and any other insignia of any government that do not display a commercial message and are attached to poles; provided that no more than three (3) flags/poles are permitted on property containing less than one acre of land, and no more than six (6) flags/poles are permitted on property containing more than one acre of land. Poles for flags and insignia shall not exceed thirty feet (30') in height and flags shall not exceed forty two (42) square feet in surface area. Such flags shall be maintained in good condition and free of tattering or tearing. The city has a compelling interest in permitting the identification of government facilities;
      7.   Street address signs. The city has a compelling interest in permitting such signs to promote the identification of property to guide emergency response personnel; provided such signs shall not exceed two (2) square feet in area or the size required by the city's fire department, whichever is greater;
      8.   Official traffic signs or other municipal directional signs, legal notices, advertisements prescribed by law and placed by governmental entities, and signs indicating the location of buried utility lines or any notices posted by a governmental officer in the scope of the officer's duty. The city has a compelling interest in permitting such signs to comply with state and local laws and to promote public safety;
      9.   Memorial tablets and identification plaques installed by a recognized governmental historical agency. The city has a compelling interest in permitting such signs to promote interest in historical structures and events and to promote public safety and identification;
      10.   Time and temperature signs containing no advertising copy. The city has a compelling interest in permitting such signs to promote awareness of local conditions for individuals with medical problems;
      11.   Signs not exceeding two (2) square feet and carried by individuals who are standing, sitting or traveling along any public sidewalk or other public property;
      12.   Signs located on city owned property;
      13.   Signs located in the interior of a building or enclosed area;
      14.   Signs designated by the city as a historic resource, provided that the original verbiage, symbols and structure of the sign are retained.
   B.   All sign programs that were approved prior to the effective date hereof are subject only to the "substitution" provisions of this section; provided, however, that if any such sign program is proposed for amendment to increase overall sign area allowed, then the sign program shall be amended to conform with all development and design standards of this chapter.
   C.   In each instance, and under the same conditions in which this chapter permits any sign, a sign containing an ideological, political or other noncommercial message of the same dimensions shall be permitted. Noncommercial messages may be placed on any sign otherwise permitted by this chapter.
   D.   Real estate signs may be placed as authorized by Civil Code section 713 et seq., provided they shall comply with the type, number, area, height, special restrictions and permitting requirements applicable to temporary signs in the zoning district in which the real estate sign is located. (Ord. 2552 § 1, 2004)
ARTICLE II.  SIGN DEFINITIONS AND MEASUREMENT
15.36.040: DEFINITIONS:
For purposes of this chapter, the following definitions shall apply. Terms used in this chapter which are not defined below shall be used as otherwise defined in this code.
   AREA OF A SIGN: Refers to the area as measured in accordance with the requirements of this chapter.
   AWNING: Either an appendage or shelter (which may be covered in fabric or more durable materials) supported entirely from the exterior wall of a building. An awning which does not contain words or symbols is not considered a sign. (See definition of Canopy.)
   BANNER: Any type of fabric, vinyl, or similar sign attached to a building or other structure. Banners may be displayed only as provided in this chapter.
   BILLBOARD: A sign which, except for signs located in unified centers, advertises a business, commodity, industry or other activity which is sold, offered or conducted elsewhere than on the premises upon which such sign is located. (See definition of Premises.)
   BUILDING LINE: A line established by ordinance beyond which no building may extend. Depending upon the zoning district or other applicable development standards, a building line may be a property line.
   CANOPY: An awning which is supported from the exterior wall of a building and from supports to the ground below. (See definition of Awning.)
   CHANGEABLE COPY: Copy containing, displaying or having media or letters each of which can be readily changed without tools, where allowed by this chapter. (See definition of Reader Board.)
   CONSTRUCTION SIGN: A sign available for a construction project.
   CORNER CUTOFF AREA: A triangle formed as shown in figure 1 herein. Note: The dimensions of "corner cutoff areas" may vary, depending on roadway type, zoning, and other features. See section 18.16.010 of this code.
   DIRECTOR: The city's community development director or his or her designee.
   ELEVATION DRAWING: A scale drawing of the side, front, or rear of a sign or structure.
   ENTITY: An independent, separate and individual business. For the purpose of this code, separately owned and operated businesses housed in a single building shall not be considered separate entities unless all of the following apply:
   A.   The business is completely separated from the remainder of the building by walls and ceilings, and
   B.   The business has at least one wall forming the exterior of the building, and
   C.   The business has a customer entrance through this exterior wall.
   EXTERNALLY ILLUMINATED SIGN: Any sign which is illuminated from a light source which shines directly on the exterior of the sign.
   FASCIA: Refers to a vertical surface in the form of a flat horizontal band on the face of a building.
   FASCIA SIGN: A sign applied to the fascia of a building. (See definition of Fascia.)
   FREESTANDING SIGN: Any sign supported by a structural element which is not attached to any part of a building. This definition includes pole signs, ground signs, pedestal signs, portable signs, and monument signs.
   FREEWAY: Shall be as defined in the Streets and Highways Code of the state of California.
   FREEWAY ORIENTED SIGN: A pole mounted sign for a motorist serving business. Freeway oriented signs shall be regulated as provided in this chapter. (See definition of Motorist Serving Business.)
   FRONTAGE:
      Building Frontage: The portion(s) of a building which face a public street, alleyway or public parking lot, even if there is no entrance or exit for use by the general public. No store or lease space shall be credited with more than one building frontage.
      Lot Frontage: That portion of a legal lot which abuts a public street. For the purposes of determining sign area as defined in this chapter, only one frontage per lot may be measured; corner lots or lots fronting on two (2) or more streets may be credited with only one frontage.
   GRADE: The elevation of the nearest public sidewalk or paved area adjoining the property upon which a sign or building is erected or the natural surface of the ground supporting a sign or building, whichever is the lower surface.
   HEIGHT OF SIGN: The height of a sign measured as defined in this chapter.
   HISTORIC SIGN: A sign that has been designated by the historic and scenic preservation commission to be of historic, architectural or cultural importance to the city.
   ILLUMINATED SIGN: A sign which is lighted in any way. (See definitions of Externally Illuminated Sign and Internally Illuminated Sign.)
   INDIRECTLY LIGHTED OR SHADOW LIGHTED SIGN: An illuminated sign constructed so that the immediate source of the illumination is not visible when the sign is lighted, and which does not exceed ten (10) candlepower per square foot, measured at ten feet (10') from the sign.
   INTERIOR SIGN: In the context of a regional mall, is any sign which is located entirely within the interior portion of the mall.
   INTERNALLY ILLUMINATED SIGN: Any sign in which the source of illumination is located within the sign structure and shines through a translucent surface (such as plastic), through holes in an opaque surface, or directly from the illumination source (as with a "reader board" sign). (See definition of Reader Board.)
   MAIN IDENTIFICATION SIGN: A sign with an area greater than twenty four (24) square feet and located on any building or parcel.
   MAJOR REGIONAL MALL ENTRY: A combination of a landscaped area and a major mall entry sign. Major mall entries must be located within the boundary of the regional mall. (See definition of Regional Mall.)
   MAJOR REGIONAL MALL ENTRY SIGN: A sign used within a major mall vehicle entry. (See definition of Regional Mall.)
   MAJOR TENANT: In a regional mall, is defined as a single store containing at least one hundred thousand (100,000) square feet of gross floor area. In all other cases, a major tenant is a single store containing at least fifty thousand (50,000) square feet of gross floor area. (See definition of Regional Mall.)
   MAJOR TENANT ENTRY: The pedestrian entry into a major tenant at a regional mall. (See definition of Regional Mall.)
   MINOR TENANT: In a regional mall, is defined as any store which is not large enough to be considered a major tenant. (See definitions of Major Tenant and Regional Mall.)
   MONUMENT SIGN: A freestanding sign not more than four feet (4') in height which is detached from a building, and the support structure of which is a solid base constructed of a permanent material such as concrete block or brick.
   MOTORIST SERVING BUSINESS: A business especially oriented to provide services to the freeway traveling public. Motorist serving businesses shall be limited to those whose primary products or services are food, lodging, or motor vehicle fuel. A motorist serving business shall be open to the public a minimum of twelve (12) hours per day, seven (7) days per week.
   OBSOLETE SIGN: A sign relating to a business, product or service no longer available on the premises.
   OFF SITE: Refers to a sign which is not located on the same parcel as the business, product, or activity it identifies or advertises.
   OUTPARCEL: In the context of a regional mall project, is any individual parcel of land on which a single building not physically connected to the mall itself will be constructed. (See definition of Regional Mall.)
   PAINTED SIGN: A sign which is comprised only of paint applied on a building or structure.
   PEDESTAL SIGN: A freestanding sign in excess of four feet (4') in height. The support structure of a pedestal sign and the sign face itself shall be designed as one architecturally unified and proportional element. The combined width of the supports of pedestal sign shall be at least one-fourth (1/4) the width of the sign face. Pedestal signs may not exceed twelve feet (12') in height. (See definitions of Monument Sign and Pole Sign.)
   PERMANENT SIGN: A sign which is permanently affixed to a support or structure and comprised of durable materials such as wood, metal, or fiberglass.
   POLE SIGN: A freestanding sign which is supported by one or more structural elements that are either: a) architecturally dissimilar to the design of the sign or b) less than one-fourth (1/4) the width of the sign face.
   PORTABLE SIGN: Any freestanding sign which is not permanently attached to the ground or a building.
   PREMISES: For the purposes of this chapter shall include the parcel or lot upon which a building is located or to any unified center. (See definition of Unified Center.)
   PROJECTING SIGN: A sign mounted on the face or vertical surfaces of a building or structure, the display surfaces of which are not parallel to the supporting structures.
   PROJECTION: The distance by which a sign extends beyond the vertical surface of the building.
   READER BOARD: As used in this chapter is a sign in which automated electric lights or other animated devices are used to form letters and/or symbols, generally in an animated or changing display. (See definition of Changeable Copy.)
   REAL ESTATE SIGN: A sign indicating that the premises on which the sign is located, or any portion thereof, is for sale, lease, or rent.
   REGIONAL MALL: A master planned retail development in which at least three (3) major tenants and other minor tenants are arranged around an enclosed, interior courtyard. Regional malls are typified by a pedestrian orientation, in which a customer will drive to the mall, enter the mall, and visit individual stores on foot. Regional malls shall have a minimum gross land area of seventy five (75) acres. (See definitions of Major Tenant and Minor Tenant.)
   REGIONAL MALL DIRECTIONAL SIGN: A sign within the parking area of a regional mall which provides information to motorists. (See definition of Regional Mall.)
   REGIONAL SHOPPING CENTER: A master planned retail development with a land area of at least thirty five (35) acres and a building area of at least three hundred fifty thousand (350,000) square feet.
   RETAIL CENTER ENTRY, PRIMARY: In a regional mall, a "primary retail center entry" shall be the main pedestrian entrance(s) into the interior mall area. Primary retail center entries shall be distinguished by enhanced architecture or landscaping, or both. The number of primary retail center entries shall not exceed one and one-half (11/2) times the number of major tenants (e.g., a mall with 4 major tenants could be provided with 6 primary retail center entries). An entry directly into a retail store is not considered a retail center entry. (See definition of Major Tenant Entry.)
   RETAIL CENTER ENTRY, SECONDARY: In a regional mall, a "secondary retail center entry" shall be any pedestrian entry into the interior mall area which is not a primary retail center entry. An entry directly into a retail store is not considered a retail center entry. (See definition of Major Tenant Entry.)
   ROOF SIGN OR ROOF MOUNTED SIGN: A sign erected or painted wholly on or above the roof covering any portion of a building.
   SF: An abbreviation for "square foot" or "square feet", depending on the context in which it is used.
   SEARCHLIGHT: An apparatus containing a light source and a reflector for projecting a high intensity beam of approximately parallel rays of light.
   SECONDARY SIGN: A sign with an area less than or equal to twenty four (24) square feet and located on any building or parcel. An interior tenant qualifies for a secondary sign if that tenant has frontage on city right of way or any other public area.
   SIGN: Any writing, pictorial presentation, emblem, banner, or any other device, figure or similar character, including a physical structure or paint placed on another structure, containing words and/or illustrations in any combination which are intended to advertise, notify, inform, or otherwise impart information about any business, special event, or other public or private purpose. For the purposes of this chapter, any frame or background which is an integral part of a sign is considered part of the sign.
   SIGN STRUCTURE: A. For a freestanding sign or a sign which projects from another structure, the "sign structure" shall be a physical structure upon which letters or symbols are placed;
      B.   For a sign placed parallel to the surface of a building, the sign structure shall consist of all elements placed directly upon the building, including individually mounted letters.
   UNIFIED CENTER: For the purposes of this chapter shall mean a commercial or industrial center designed for occupancy by two (2) or more tenants and in which access to parking and/or the parking area itself is shared by two (2) or more tenants, either physically or formally (as through easements or agreements). Buildings in a unified center may share a common architectural theme, but may also have differing exterior treatments.
   WALL SIGN: A sign attached parallel to the exterior wall of a building, not projecting more than eighteen inches (18") therefrom.
   WIND SIGN OR DEVICE: Any sign or device in the nature of a banner, flags or other object, designed and installed in such a manner as to move upon being subject to pressure by wind or breeze. Banner signs permitted by this chapter which are not designed to be moved by wind shall not be considered wind signs.
   WINDOW SIGN: Any sign painted or hung on either the inside or outside surface of a window, not including merchandise displayed inside a window. Any sign hung more than twelve inches (12") from the inside surface of a window shall not be considered a window sign and shall not be counted toward maximum permitted window sign area. (Ord. 2552 § 1, 2004)
15.36.050: AREA MEASUREMENT:
   A.   Sign area shall be measured as defined and illustrated below:
      1.   For signs whose shape is a regular geometric figure (square, rectangle, circle, oval, etc.), the area shall be calculated using standard formulas (H x W, p x R2, etc.).
      2.   For signs whose shape is irregular (such as individual letters placed on a wall or a monument sign), the area shall be measured by enclosing the sign elements within up to eight (8) straight, intersecting lines.
   B.   Where a sign has two (2) faces, the area of the largest sign face shall be included in determining the area of the sign, so long as the two (2) sides are within five degrees (5°) of parallel.
Where a sign has two (2) or more faces which are more than five degrees (5°) from parallel, the sign area shall be computed as the sum of the area of each sign face.
   C.   The area of spherical, cylindrical, or other three-dimensional signs shall be measured by calculating the area of an elevation drawing of the sign.
   D.   Where a sign contains a frame, background, or other material used to differentiate the sign from the background on which it is placed, the sign area shall be measured to include the entire frame, background, or other material.
   E.   The area of a monument sign which is supported by a base which is architecturally distinct from the sign face itself shall not include the area of the base. See figure 11 of this section.
   F.   The supports of a pedestal sign shall not be included in the area of a sign, unless they form an integral part of the sign face.
   G.   The following standards shall be used to determine the area of signs containing multiple elements. Figure 12 herein illustrates these measurement methods.
      1.   Regardless of their spacing, the letters forming a word or name shall be considered a single sign.
      2.   When two (2) or more separate items in a sign (such as a word and a logo) are separated horizontally or vertically by less than twice the width or height of the largest item, the items shall be considered a single sign, and the area shall be determined by measuring the area enclosed by a perimeter enclosing all of the items.
      3.   When two (2) or more separate items (such as a word and a logo) are separated horizontally or vertically by more than twice the width or height of the largest item, the items shall be considered two (2) signs, and the area of each item shall be determined individually.
   H.   For signs placed on an awning or other translucent surface lighted from below or behind (other than a window), the sign area shall be calculated to include the entire lighted area of the awning. (Ord. 2552 § 1, 2004)
15.36.060: HEIGHT MEASUREMENT:
   A.   The height of all signs shall be measured from the top edge of the sign and/or support structure to the average finished grade of the ground below the sign and/or support structure, as shown below. If the sign is adjacent to a sidewalk or curb, the height shall be measured from the average top of sidewalk or curb.
   B.   The following shall apply to signs located within ten feet (10') of a sidewalk or curb:
      1.   If the sign is located on a mound or other raised area, any mounding more than one foot (1') in height will be added to the height of the sign. (For example, a 4 foot high sign structure located atop a 3 foot high mound will be considered to be 6 feet in height.)
      2.   If the sign is located in a depression or similar lowered area, up to one foot (1') in elevation will be deducted from the height of the sign. (For example, a 4 foot high sign located in a depression 2 feet lower than the adjacent sidewalk will be considered to be 3 feet high.) (Ord. 2552 § 1, 2004)
ARTICLE III.  GENERAL SIGN STANDARDS
15.36.070: GENERAL STANDARDS:
   A.   Temporary signs are for sales, special events, business promotions, and other events which occur over a limited time.
   B.   Both faces of a dual faced sign (except as otherwise specifically permitted by this chapter) shall contain the same words, artwork and logo. (Ord. 2552 § 1, 2004)
15.36.080: PERMITS AND FEES:
   A.   It is unlawful for any person to erect, construct, reconstruct, install, place, build, hang, paint, draw, affix, fasten, alter, relocate, or maintain a "sign", as defined in this chapter, without first obtaining all required approvals and permits, and making payment of fees as required by the city, except as noted in subsection B of this section and for specific sign types in this chapter. Permits may include planning, building and/or electrical permits or sign permits.
   B.   No sign permit shall be required for the following types of signs. Building or electrical permits may be required.
      1.   Open house signs.
      2.   Sale, rent, and lease signs.
      3.   Window signs.
      4.   Exempt signs. (Ord. 2552 § 1, 2004)
15.36.090: PERMIT SUBMITTAL REQUIREMENTS:
All applications for sign approvals and/or permits shall be made on forms provided by the community development department. The director shall determine the required information to be specified on these forms. (Ord. 2552 § 1, 2004)
15.36.100: SIGN APPROVAL REQUIRED:
   A.   Sign Approvals: All signs, except as specifically noted in this chapter, require approval by the city. The following sections describe required sign related approvals.
   B.   Freestanding Signs: The location size and architectural design of all freestanding signs and support structures (except construction and temporary signs) shall be approved by the planning commission. Replacement of a sign without any structural change, such as replacement of sign elements including, but limited to, individual channel letters or increase in sign area, on existing freestanding sign structures shall be approved by the director.
   C.   Roof Signs: Roof signs or roof mounted signs are discouraged. However, such signs may be permitted upon the finding that: 1) the sign is an integral part of the design of a building, such as signs incorporated into roof screens or parapet walls; 2) the sign is compatible with the design of the building; and 3) the location of the sign is aesthetically consistent with the project and nearby building and architecture.
   D.   Building Mounted Signs: Unless specified otherwise in a specific plan, sign program, or other regulation, the location, size, and architectural design of all building mounted signs may be approved by the director. Replacement of sign copy on existing building mounted signs may be approved by the director with reasonable conditions to ensure compliance with this chapter.
   E.   Sign Programs: The planning commission shall approve all sign programs and amendments to sign programs.
   F.   Signs Larger Than One Hundred Twenty Square Feet In Area: All signs and sign programs that have signs larger than one hundred twenty (120) square feet shall be permitted upon approval of a conditional use permit application. The city council shall approve the sign or sign program by a four-fifths (4/5) vote of the entire authorized membership of the city council.
      1.   Approval Of Application; Findings: The city council, in approving a conditional use permit, shall find as follows:
         a.   The size of the sign is compatible with the design, architecture, and scale of the building(s) and/or project.
         b.   The size of the sign is aesthetically consistent with the project, adjacent areas, and the city.
         c.   The size of the sign is needed to provide necessary project identity for the benefit of the general public.
      2.   Public Hearing By City Council: A public hearing shall be held by the city council after a complete application has been filed and legally required notice given for the hearing.
         a.   Notice shall be published in a newspaper of general circulation, not less than ten (10) days before the date set for the council hearing. The notice shall contain all data related to the case.
         b.   Notices shall be mailed not less than ten (10) days prior to the date of the meeting to owners of property within a radius of three hundred feet (300') of the external boundaries of the property described in the application, using for this purpose the name and address of such owners as are shown on the latest official tax roll of the county. Such notice shall contain all data related to the case.
   G.   Permit Issuance Does Not Prevent Stop Work Orders: The granting of a permit shall not prevent the city from thereafter requiring the correction of errors in the work, or from preventing further operations being carried on thereunder when in violation of the provisions of this chapter or any other ordinance of the city. (Ord. 2552 § 1, 2004)
15.36.110: CONSTRUCTION AND MAINTENANCE STANDARDS:
All signs shall comply with the following criteria:
   A.   All transformers, equipment, programmers and other related items shall be screened, painted to match the building, or concealed within the sign structure.
   B.   To reduce energy use, all sign illumination systems shall incorporate contemporary energy saving techniques and materials.
   C.   All permanent signs shall be constructed of quality, low maintenance materials such as metal, concrete, natural stone, glass or acrylics. Techniques shall be incorporated during construction to reduce fading and damage caused by exposure to sunlight.
   D.   All signs shall be constructed in compliance with all applicable building, electrical and other codes in effect at the time of construction or maintenance, with particular respect to wind and seismic loads and overturning moment.
   E.   All freestanding signs which incorporate lighting shall have underground utility service.
   F.   Signs shall be cleaned, updated and/or repaired as necessary to maintain an attractive appearance and to ensure safe operation of the sign. Unacceptable sign conditions include broken or missing sign faces, broken or missing letters, chipped or peeling paint, missing or inoperative lights, exposed mechanical or electrical components and missing or broken fasteners. Failure to respond to a written request from the city to perform maintenance work shall result in revocation of the sign's permit.
   G.   All temporary signs and banners shall be made of a material designed to maintain an attractive appearance for as long as the sign is displayed.
   H.   No sign support shall be attached to, or supported by, a fire escape.
   I.   All illuminated signs shall be of such an intensity or arranged in such a manner so as not to create glare for abutting properties or vehicular traffic. (Ord. 2552 § 1, 2004)
15.36.120: STANDARDS FOR MONUMENT AND PEDESTAL SIGNS:
   A.   No monument or pedestal sign within one hundred feet (100') of a residential zoning district shall be lighted unless the illumination is concentrated upon the area of the sign and does not cast glare upon any dwelling.
   B.   Monument or pedestal signs shall not extend over public property or right of way.
   C.   Monument or pedestal signs in a corner cutoff area shall not extend higher than three feet (3') above the adjacent curb top (or road centerline if there is no curb). (Ord. 2552 § 1, 2004)
15.36.130: MAXIMUM BRIGHTNESS:
Internally illuminated signs shall be limited to the following maximum brightness:
   A.   Neon signs: Shall not exceed thirty milliamps (30 mA).
   B.   Exposed incandescent bulbs: Shall not exceed fifteen (15) watts. (Ord. 2552 § 1, 2004)
15.36.140: PROHIBITED SIGNS:
The following sign types are not permitted:
   A.   Any sign not specifically identified in this chapter as permitted shall be prohibited.
   B.   No person, except a public officer or employee in performance of a public duty or a contractor for a public agency, shall place or fasten any type of sign or advertising on public property or on any public structure (including, but not limited to, pavement, sidewalk, parking place, step, curbstone, lamppost, pole, signpost, hydrant, bridge, wall or tree) except as may be required by ordinance or law or as authorized in the downtown business district in compliance with the requirements of this chapter.
   C.   The following types of signs are prohibited:
      1.   Any sign, any portion of which (including its supports) may obstruct any fire escape, stairway or standpipe.
      2.   A sign that may interfere with human exit through any window or any room located above the first floor of any building.
      3.   A sign where the sign or its supports may obstruct any exterior door or required exit of any building.
      4.   A sign that may obstruct any legally required light and ventilation.
      5.   A sign that, as a result of the intensity, direction or color of its lighting or illumination, may interfere with the proper operation of, or cause confusion to the operator of, a motor vehicle on the public streets.
      6.   Billboard signs, reader boards, bench signs, or wind signs or devices.
      7.   Combination signs.
      8.   A sign with outline tubing or neon used on the sign support structures or running from the sign across the building and thereby invalidating the sign area limitations. Note: The use of neon on a building is permitted, as provided in this chapter.
      9.   Obsolete signs unless designated as historic.
      10.   Pennants, streamers, or other similar signs including those which are suspended from ropes, strings, or similar devices, except as provided in section 15.36.390, "Automobile And Watercraft Dealership Signs", of this chapter.
      11.   Portable signs not permanently attached to the ground or a building, except for banner signs which are regulated by this chapter and portable and projecting signs as permitted within the downtown business district in accordance with this chapter, and portable signs regulated by chapter 12.55 of this code.
      12.   Projecting signs, except as permitted in section 15.36.240 of this chapter.
      13.   Pole signs, except as freeway signs and automobile dealership signs in accordance with this chapter.
      14.   Balloons of any shape or size, except as permitted in section 15.36.390 of this chapter. (Ord. 2552 § 1, 2004)
15.36.150: SIGNS UNDER CANOPIES OR OVERHANGS:
Signs located under canopies or overhangs shall meet the following requirements:
   A.   The sign may have a double face; the area of one face may not exceed three (3) square feet.
   B.   The sign shall be perpendicular to the wall of the building or property line.
   C.   A clearance of eight feet (8') shall be maintained over the pavement or grade directly below.
   D.   The sign area shall be considered part of the maximum allowable for the entity concerned.
   E.   Only one under canopy or under marquee sign shall be permitted for each entity. (Ord. 2552 § 1, 2004)
15.36.160: SIGN PROGRAMS:
Sign programs are encouraged as a means to provide consistency among signs. A sign program shall include the following elements:
   A.   A sign program may specify standards more restrictive or specific than this chapter or another applicable regulation, but may not contain standards less restrictive or less specific.
   B.   All unified centers, as defined in this chapter, shall prepare a sign program.
   C.   A sign program shall contain the following information for all signs, including on site directional and informational signs:
      1.   Design Elements: The design, materials of construction, colors, (graphically shown), lighting and dimensions shall be clearly illustrated.
      2.   Plot Plan: A plot plan illustrating all improved areas, including landscaping, and signs drawn to scale to show the location of each sign.
      3.   Elevations: All signs are to be illustrated and dimensioned in elevation drawings. When a sign is attached to a building, the illustration shall be a composite of the sign and the building, rendered to scale.
      4.   Side View Illustration: Side view and any other illustration(s) required for clarity.
   D.   A sign program may also contain other information as necessary to establish regulations to ensure that signs are consistent and attractive, including:
      1.   Size standards, if different from the standards for the underlying zoning district, specific plan, or other approval;
      2.   Sign colors;
      3.   Letter style;
      4.   Sign materials;
      5.   Types of signs permitted;
      6.   Sign review and approval procedures, if different from the standards for the underlying zoning district, specific plan, or other approval;
      7.   Transfer of unused sign area from one business to another. (Ord. 2552 § 1, 2004)
15.36.170: TEMPORARY, NON-COMMERCIAL SIGNS ON PRIVATE PROPERTY:
Notwithstanding any other provision of this title, the following provisions shall control the placement of non-commercial, temporary signs on private property.
   A.   One or more signs identifying, displaying, directing, or attracting attention to, or conveying a particular idea for, a non-commercial event occurring on a certain identifiable date may be placed on any parcel of privately-owned real property.
   B.   Any sign identifying, displaying, directing or attracting attention to, or conveying an idea related to, a non-commercial event which is to occur on a certain identifiable date shall not be placed on a privately-owned parcel of property more than sixty (60) days prior to the date of the event, and shall be removed no later than seven (7) days after the date of the event.
   C.   All signs subject to this section shall be constantly maintained in a state of security, safety, and good repair. If the City determines that a sign subject to this section is unsafe or not secured, or otherwise causes a hazard to the public safety, or has been constructed, erected, relocated or altered in violation of this title, the City shall give written notice to the owner of the sign, or the person who claims responsibility for the sign, that: 1) the sign is in violation of this section, 2) shall specify the nature of the violation, and 3) shall direct the owner of, or the person responsible for, the sign to remove, or alter such sign, to alleviate the hazard or violation. If the City cannot determine the owner of the sign, or person responsible therefor, the City shall post such notice on, or adjacent to, each sign found in violation of this section. If the owner of the sign, or the person responsible therefor, fails to comply with the notice within five (5) days after the date such notice is given, the sign shall be deemed abandoned and the City may cause such sign to be removed and the cost thereof shall be paid to the City by the owner of, or person responsible for, the sign. (Ord. 2874, 2018)
ARTICLE IV.  SIGN STANDARDS FOR COMMERCIAL ZONING DISTRICTS
15.36.190: GENERAL COMMERCIAL SIGN STANDARDS:
   A.   Except as provided elsewhere in this chapter, each business is permitted to install one main identification sign; all other signs shall be considered secondary signs and shall conform to the size criteria established in the following table.
   B.   Permitted sign areas for commercial zoning districts are shown below:
 
Zoning District
Maximum Permitted Sign Area
Maximum Size Of Main Identification Sign
Maximum Size Of Secondary Sign(s)
C-1 and C-2
1/2 square foot of sign area for each linear foot of building frontage
50 square feet1.
Each business is limited to 1 main identification sign.
24 square feet
C-3 and C-4 Zoning Districts and other zoning districts referencing C-4 standards (except as noted in this chapter)
The greater of the following:
1. 1 square foot of sign area for each linear foot of building frontage up to 120 linear feet plus 1/2 square foot of sign area for each foot of frontage in excess of 120 linear feet or
2. 1/2 square foot of sign area for each linear foot of lot frontage
1 square foot of sign area for each linear foot of building frontage up to 120 linear feet plus 1/4 square foot of sign area for each foot of frontage in excess of 120 linear feet up to a maximum 300 square feet2
Each business is limited to 1 main identification sign. See also specific standards for regional mall signs.
24 square feet
C-M
The greater of the following:
1. 1 square foot of sign area for each 1 linear foot of building frontage or
2. 1/2 square foot of sign area for each 1 linear foot of lot frontage
120 square feet3.
Each business is limited to 1 main identification sign.
24 square feet
A-P, A-P-C, and MF
Maximum main identification sign of 20 square feet, regardless of frontage
See A-P/A-P-C regulations for specific criteria for other signs
See A-P/A-P-C/MF regulations for specific criteria for other signs
EV/AP
1/2 square foot of sign area for each linear foot of building frontage
50 square feet
24 square feet
 
Notes:
   1.   For exception see subsection 15.36.210C of this article.
   2.   For maximum sizes in industrial zoning districts, see specific zoning district standards.
   3.   Signs in industrial zoning districts which face a residential zoning district may not exceed 75 square feet in size.
(Ord. 2552 § 1, 2004)
15.36.200: C-1 AND C-2 ZONING DISTRICTS:
The following standards apply within the C-1 and C-2 zoning districts:
   A.   Sign Approval Required: The location, size and architectural design of all freestanding signs and roof signs shall be approved by the planning commission. Replacement of a sign without any structural change, such as replacement of sign elements including, but limited to, individual channel letters or increase in sign area, on existing freestanding sign structures shall be approved by the director.
The location, size, and architectural design of all building mounted signs shall be approved by the director. Replacement of a sign without any structural change, such as replacement of sign elements including, but limited to, individual channel letters or increase in sign area, on existing building mounted signs shall be approved by the director.
   B.   Size: The permitted size of signs in the C-1 and C-2 zoning districts is as shown in section 15.36.190 of this article. Major tenant signs may be increased in area up to a maximum of seventy five (75) square feet in area if approved as part of a complete sign program approved for the shopping center upon the determination that the increased area is appropriate to improve the aesthetics of the project.
   C.   Location: The following regulations apply to the location of permanent and temporary signs in the C-1 and C-2 zoning districts:
      1.   Signs may only be erected on the side of a building where a street right of way or public entryway to the store is located. One unlighted sign not to exceed two (2) square feet in area may be placed on the rear of the building for service and delivery identification.
      2.   All signs shall be placed parallel to the vertical surface of the structure occupied by the use to which a sign pertains, and may not extend out from such surface more than twelve inches (12").
      3.   No sign shall be placed within any required yard or setback area.
   D.   Special Signs:
      1.   One overall identification sign for a unified shopping center may be approved for each street frontage, subject to the following regulations:
         a.   This sign shall be placed parallel to the vertical surface and below the top of the required three foot (3') high wall adjacent to the required front yard area.
         b.   The dimensions of each letter shall not exceed ten inches (10"), and the maximum area of each sign shall not exceed twenty (20) square feet.
         c.   If more than one identification sign is provided for a center, each identification sign shall be identical in size and color.
         d.   Center identification signs shall not be included in the sign area for any individual use.
      2.   Directional signs of two (2) square feet or less are exempt from this chapter.
   E.   Specific Limitations:
      1.   All illuminated signs shall be of such an intensity or arranged in such a manner so as not to create glare for abutting properties or vehicular traffic. Signs shall not be lighted between the hours of ten o'clock (10:00) P.M. and six o'clock (6:00) A.M.
      2.   No freestanding signs are permitted in the C-1 and C-2 zoning districts, except center identification signs as described in subsection D of this section.
   F.   Portable A-Frame Signs: Portable A-frame signs are permitted within a unified center if included within an approved sign program. (Ord. 2552 § 1, 2004)
15.36.210: C-3 ZONING DISTRICT:
The sign provisions of the C-4 zone apply to all signs located in the C-3 zoning district. In addition, the following requirements shall apply:
   A.   Second Floor Windows: Signs permanently painted on second floor windows facing the street are permitted by the director.
   B.   Individual Businesses: Individual businesses having public access on more than one side of a building are permitted to have a second main identification sign.
   C.   Multiple-Tenant Buildings: Multiple-tenant buildings containing storefronts having no direct access or street frontage are permitted to install a directory type sign. This directory sign shall conform to the following standards:
      1.   The directory sign shall be a "secondary sign", as defined in this chapter.
      2.   The size of the sign shall be limited to two (2) square feet for each tenant in the building.
   D.   Portable A-Frame Signs: Portable A-frame signs are permitted within a unified center if included within an approved sign program. (Ord. 2552 § 1, 2004)
15.36.220: C-4 ZONING DISTRICT:
The following regulations apply to signs in the C-4 zoning district:
   A.   Architectural Compatibility: All signs shall be harmonious with the character and architectural style of the structure upon which they are placed.
   B.   Sign Approval Required:
      1.   The location, size and architectural design of all freestanding signs and support structures shall be approved by the planning commission. Replacement of a sign without any structural change, such as replacement of sign elements including, but limited to, individual channel letters or increase in sign area, on existing freestanding sign structures shall be approved by the director.
      2.   The location, size, and architectural design of all building mounted signs shall be approved by the director. Replacement of a sign without any structural change, such as replacement of sign elements including, but limited to, individual channel letters or increase in sign area, on existing building mounted signs shall be approved by the director.
   C.   Size: The maximum size of signs is shown in section 15.36.190 of this article (unless further restricted by an approved sign program).
   D.   Location: All signs shall be placed parallel to the vertical surface of the building, and shall not protrude from the farthest surface of the building, marquee or canopy more than twelve inches (12"), except that one under canopy area sign containing less than three (3) square feet in area is permitted for each street that the building faces.
   E.   Freestanding Signs: The following regulations apply to freestanding signs:
      1.   Types Of Freestanding Signs: The following freestanding signs are permitted:
         a.   Monument signs with a height not exceeding four feet (4').
         b.   Pedestal signs with a height not exceeding twelve feet (12').
      2.   Exceptions To Allotment: One freestanding sign per street frontage per parcel or unified center is permitted, except as follows:
         a.   Each freestanding sign for an individual tenant shall count toward the allowable signage for that tenant. Shopping center signage shall not count towards maximum signage and shall not exceed the requirements of subsection E7 of this section.
         b.   For commercial centers in excess of thirty five (35) acres, two (2) freestanding signs identifying the center are permitted. One of the signs may be oriented to the freeway if located on land designated as freeway oriented property (see figure 16 in section 15.36.420 of this chapter) and shall meet the design criteria for freeway oriented signs. If not considered a sign oriented to the freeway, the maximum height of the sign shall be twenty feet (20').
      3.   Obstruction Of Other Signs Prohibited: No freestanding sign shall be placed in such a manner that it obstructs signs on adjacent properties from public view.
      4.   Main Identification Sign: A freestanding sign in excess of twenty four (24) square feet shall be considered a main identification sign.
      5.   Proximity To Other Freestanding Signs: No freestanding sign may be placed closer than forty feet (40') to another freestanding sign.
      6.   Extension Of Public Right Of Way: No portion of a freestanding sign shall extend over existing or future public right of way.
      7.   Size Criteria: The following size criteria apply to freestanding signs:
 
Size Of Parcel Or Unified Center
Maximum Size Of Freestanding Sign
   Up to 5 acres
24 square feet
   >5 to 10 acres
50 square feet
   >10 to 35 acres
75 square feet (unless sign is freeway oriented as defined by this chapter)
   Greater than 35 acres
120 square feet (unless sign is freeway oriented as defined by this chapter)
 
The area of a sign identifying a unified center shall not be counted toward the maximum sign area for any tenant.
   F.   Miscellaneous Provisions:
      1.   One sign is permitted for each forty feet (40') of frontage of the structure or building.
      2.   Directional signs of two (2) square feet or less are exempt from this chapter.
      3.   Sign standards for specific types of businesses are contained in article VII of this chapter.
      4.   Standards and regulations for multi-tenant freestanding signs are contained in article VII of this chapter.
      5.   Portable A-frame signs are permitted within a unified center if included within an approved sign program.
      6.   The planning commission, as a part of its review of a sign program, may exempt certain signs or areas from the requirements of this section if the following criteria are met:
         a.   The signs cannot be seen from the public rights of way, parking areas or other public areas.
         b.   The signs are oriented to the interior of a pedestrian retail or recreation area.
      7.   Monument signs in historic districts or for designated structures may have a base which is not solid in order to be consistent with the historic integrity of the property. The sign shall be approved by the planning commission and the historic and scenic preservation commission. (Ord. 2552 § 1, 2004)
15.36.230: C-M ZONING DISTRICT:
The sign provisions of the C-4 zoning district shall apply to all properties in the C-M zoning district. (Ord. 2552 § 1, 2004)
15.36.240: SIGNS IN THE DOWNTOWN BUSINESS DISTRICT:
The downtown business district is a unique commercial area within the city. Due to the pedestrian orientation and historic nature of the district, signage which is unique and separate from other uses within the city is warranted. The following sign regulations shall apply only to businesses within the boundaries of the downtown business district:
   A.   Downtown Business District: The boundaries of the downtown business district are described and illustrated in figure 14 in this section.
 
   B.   General Limitations:
      1.   A maximum of one portable or projecting sign shall be permitted per business. The sign shall be directly related to the business frontage and shall be located at the main entrance to the business. Businesses with a main entrance facing an alley shall place the sign at the alley entrance.
      2.   Multiple-tenancy buildings shall be allowed one portable or projecting sign.
      3.   Buildings/businesses with freestanding signs shall not be permitted to have portable or projecting signs.
      4.   No objects shall be attached to portable or projecting signs. This includes balloons, banners, merchandise and electrical devices.
      5.   Portable signs shall be removed at the daily close of business.
      6.   Portable signs shall comply with all maintenance criteria for temporary signs contained in this chapter.
   C.   Design: To ensure uniformity of design, portable and projecting signs shall be designed so as to be aesthetically pleasing and consistent with the "theme" of the business (where such a "theme" exists).
      1.   All portable and projecting signs visible from both sides shall be double sided.
      2.   Projecting signs should function as visual enhancements and should be graphically oriented.
   D.   Size: It is intended that the area of all signs shall be maintained at the minimum determined adequate to advertise a particular business.
      1.   The maximum allowable sign area for portable and projecting signs shall not exceed six (6) square feet.
      2.   The sign shall not exceed three feet (3') in height and two feet (2') in width, including all structural elements.
   E.   Location: The figure below shows permitted sign locations:
 
      1.   All portable signs located in the public right of way shall conform with chapter 12.55 of this code.
      2.   Projecting signs shall be secured to the building and cannot extend into the public right of way more than two feet (2'). The lowest portion of the projecting sign shall not be less than eight feet (8') from the ground.
      3.   Portable signs may be placed on private property as long as they are oriented to the main entrance.
      4.   No sign shall be placed in such a manner that it obstructs pedestrian or vehicular traffic or visibility. Signs shall not be placed in crosswalks and all corner cutoffs shall be maintained.
      5.   Portable signs shall not be located within eight feet (8') of permanent pedestrian seating areas.
      6.   Portable signs shall not be placed in parkways.
      7.   Portable signs shall be self-standing and shall not lean against or be attached to any public tree, pole or other fixture. Signs shall not be placed over grates, planters, etc.
   F.   Sign Approval Required: The type, size, location and design of signs and support structures allowed under this section shall be approved by the director.
      1.   Decisions made by the director may be appealed to the planning commission.
      2.   If approved by the director, a permit shall be issued. (Ord. 2552 § 1, 2004)
15.36.250: C-D OVERLAY DISTRICT:
All commercial signs located in the C-D civic design district shall be approved as provided in this code. (Ord. 2552 § 1, 2004)
15.36.260: A-P, A-P-C, AND MF ZONING DISTRICTS:
The following regulations shall apply in the A-P, A-P-C, and MF zoning districts:
   A.   Residential Uses: When signs are used for residential purposes, the regulations of the residential districts shall apply.
   B.   Nonresidential Uses:
      1.   Signs Permitted: Only one main identification sign per street frontage will be permitted for each property. No other signs will be permitted with buildings having one main entrance. On buildings with more than one public entrance, a supplementary directional sign indicating the names of the occupants and suite numbers may be located as near as practical to the public entrance.
      2.   Area Of Sign:
         a.   Any size sign may be used, to a maximum of twenty (20) square feet or total sign area per building or site. The maximum area shall include any directory type listings incorporated in the sign. If a directory type listing is used to designate individual businesses, the maximum area provided for each business shall be one square foot, which shall be counted toward the total sign area.
         b.   For the supplementary directional signs for buildings having more than one public entrance, the maximum area of the sign shall be three (3) square feet or one-half foot (1/2') per business, whichever provides the lesser area. If this sign is less than two (2) square feet or less, it shall not count toward total sign area.
      3.   Wall Signs: If the sign is to be attached to the building, it shall be placed parallel to the surface of the building, and may not extend out from the building more than twelve inches (12").
      4.   Freestanding Signs: Freestanding signs shall be constructed as monument signs, and shall be parallel with the street and located not closer than ten feet (10') from the street property line or future right of way line.
      5.   Freestanding Signs On Corner Lots: A monument sign may be placed on a corner lot with a setback of ten feet (10') from each of the streets. The sign may have two (2) faces, each parallel with a street and a maximum area of ten (10) square feet for each face.
      6.   Illumination Of Sign: The sign illumination shall be of such intensity or arranged in such a manner so as not to create glare for abutting properties or vehicular travelers. (Ord. 2552 § 1, 2004)
15.36.270: EV/AP ZONING DISTRICT:
The purpose of the regulations in this section is to acknowledge the larger scale administrative-professional development occurring in the east valley corridor specific plan area and to provide adequate signage that is architecturally compatible with the development.
   A.   Sign Approval Required: The location, size and architectural design of all signs and support structures shall be reviewed and approved by the planning commission. Replacement of a sign that entails structural change, such as replacement of sign elements including, but limited to, individual channel letters or increase in sign area, on existing sign structures shall be reviewed and approved by the director.
   B.   Area Of Signage: Total allowable signage is calculated at a ratio of one-half (1/2) square foot in area for each foot of the structure or portion thereof wherein the pertaining use is conducted. Buildings on corner lots or lots fronting on two (2) or more streets may be credited with only one frontage. No office shall be credited with more than one frontage. One main identification sign will be permitted for each property. The main identification sign shall not exceed fifty (50) square feet. Auxiliary signs shall not exceed twenty four (24) square feet.
   C.   Signs Permitted: The following sign types are permitted in the EV/AP land use district:
      1.   Monument Signs: One freestanding monument sign per parcel or unified complex, having a maximum of four feet (4') in height, shall be permitted; except that a parcel abutting two (2) street frontages, but not located on the corner of an intersection, is permitted such a monument sign on each street frontage. Only the letters of the sign may be illuminated, and translucent backgrounds are prohibited.
      2.   Wall Signs: If the sign is to be attached to the building, it shall be placed parallel to the surface of the building, and may not extend out from the building more than twelve inches (12"). No sign shall be permitted on the roof or project above the roofline.
      3.   Directional Signs: Directional signs containing a maximum area of two (2) square feet each may be permitted, to facilitate on site vehicular circulation. An "emergency" directional sign may be permitted, having a maximum of eight (8) square feet.
      4.   Supplementary Directory Signs: One directory sign may be placed near the pedestrian entrance to the building. The maximum area of the sign shall be three (3) square feet or one-half foot (1/2') per business, whichever provides the lesser area.
   D.   Location: Signage may only be erected on the side of a building where a street right of way or public entryway to the business is located. One unlighted sign not to exceed two (2) square feet in area may be placed on the rear of the building for service and delivery identification.
   E.   General Limitations:
      1.   All illuminated signs shall be of such an intensity or arranged in such a manner so as not to create glare for abutting properties or vehicular traffic.
      2.   Developments designed for occupancy by more than one tenant shall comply with section 15.36.160 of this chapter. (Ord. 2735 § 1, 2010: Ord. 2552 § 1, 2004)
ARTICLE V.  SIGN STANDARDS FOR RESIDENTIAL ZONING DISTRICTS
15.36.280: FOR SALE, FOR LEASE, FOR RENT SIGNS:
For sale, for rent, lease or exchange signs may be used in accordance with the regulations contained in article VIII, "Temporary Signs", of this chapter. (Ord. 2552 § 1, 2004)
15.36.290: IDENTIFICATION SIGNS IN MULTIPLE-FAMILY RESIDENTIAL DISTRICTS:
Identification signs in the multiple-family residential districts are subject to the following:
   A.   Multiple residential developments located on lots of one hundred feet (100') or less in width may be permitted one sign with a maximum area of five (5) square feet.
   B.   Multiple residential developments located on lots exceeding one hundred feet (100') in width may be permitted one sign with a maximum area of fifteen (15) square feet.
   C.   Multiple-family projects containing fifty (50) residential dwelling units or more may locate a freestanding sign anywhere along the project's pedestrian entry.
   D.   Signs may be illuminated with an external light source only. All lighting shall be directed away from the street and adjacent properties.
   E.   Except as permitted in subsection C of this section, the sign shall be fastened parallel to the surface of the building, or be constructed as a ground sign parallel with the main building, with a maximum of four feet (4') in height, and shall not project farther than five feet (5') from the building. No sign shall be permitted on the roof, eave vents, or on the wall above the first floor. (Ord. 2727 § 1, 2010)
15.36.300: IDENTIFICATION SIGNS FOR SINGLE-FAMILY RESIDENTIAL DISTRICTS:
Single-family residential subdivisions may be permitted the use of subdivision identification signs, subject to the following provisions:
   A.   Single-family residential subdivisions containing a minimum of fifty (50) units may be permitted subdivision identification signs at primary entrances to the development with a maximum sign area of twenty (20) square feet per face. The proposed signs at primary entrances may be located on both sides of the street. Any one development may have a maximum of two (2) primary entrances with subdivision identification signs.
   B.   The identification signs adjacent to each primary entrance shall be incorporated into a monumentation style structure, constructed of decorative block/brick and/or similar material, located behind the corner cutoff area, and have a maximum height of six feet (6'). Signs with a maximum height of three feet (3') may be located within the corner cutoff area.
   C.   Additional subdivision identification signs with a maximum height of six feet (6') may be permitted adjacent to all secondary entrances to the development provided they are located behind the corner cutoff area, and have a maximum height of six feet (6'). The actual sign face shall not exceed five (5) square feet. Signs with a maximum height of three feet (3') may be located within the corner cutoff area.
   D.   All subdivision signs, if lighted, shall be externally illuminated and all lighting shall be directed away from the street and adjacent properties.
   E.   Height of all signs shall be measured from the adjacent grade elevation.
   F.   An entity, such as a homeowners' association or a landscape and lighting district, shall be formed, empowered, and required to maintain all permitted subdivision identification signs. (Ord. 2552 § 1, 2004)
15.36.305: MOBILEHOME PARKS ZONING DISTRICT:
The standards for multiple-family residential zoning districts shall apply in the mobilehome parks zoning district. (Ord. 2552 § 1, 2004)
15.36.310: SIGNS FOR NONRESIDENTIAL USES IN RESIDENTIAL ZONING DISTRICTS:
   A.   The sign provisions for the A-P zoning district shall apply to nonresidential uses within any residential district where permitted by a conditional use permit.
   B.   Institutional uses in residential zoning districts may display banners as permitted by this chapter. (Ord. 2552 § 1, 2004)
ARTICLE VI.  SIGN STANDARDS FOR OTHER ZONING DISTRICTS
15.36.330: MF, M-P, M-1, I-P, AND M-2 ZONING DISTRICTS:
The provisions of the C-4 zoning district shall apply. (Ord. 2552 § 1, 2004)
15.36.340: E ZONING DISTRICT:
The following standards shall apply to all educational uses in the E zoning district. Residential uses in the E zoning district shall be subject to the standards for single-family or multiple- family zones, as contained in this chapter.
   A.   Entry Walls: Signs of up to twenty four (24) square feet may be placed on entry walls at roadway intersections leading to educational institutions in the E zoning district.
   B.   Banner Program: Within the E zoning district, temporary banners advertising activities which benefit the public may be installed consistent with the time limits for banner signs established in this chapter.
   C.   Building Identification Monument Signs: Two (2) building identification monument signs may be installed for each building, up to a maximum of twenty four (24) square feet in size, only if identification signs are not placed on the building itself.
   D.   Building Mounted Identification Signs: Two (2) building mounted identification signs may be installed on each building, up to a maximum of twenty four (24) square feet per sign, and only if freestanding building identification signs are not used.
   E.   Recreational/Entertainment Facilities Signs: Signs for stadiums, ball fields, and other large recreational/entertainment facilities shall be permitted up to one sign per street frontage, up to a maximum of one-half (1/2) square foot per linear foot of frontage and in accordance with an approved sign program.
   F.   Vehicle Directional Signs: Directional signs of up to ten (10) square feet in size may be installed in the E zoning district to direct motorists to buildings within an educational facility. These signs may be double faced.
   G.   Sign Program Required: Each use in the E zoning district which proposes to construct signs visible from a public right of way should be required to submit a sign program for approval by the planning commission. This sign program must include at least the following:
      1.   Specific designs for each sign type (size, height, letter style, etc.).
      2.   Locations of all proposed signs by sign type.
   H.   External Illumination: Signs in the E zoning district may have external illumination only. (Ord. 2552 § 1, 2004)
15.36.350: T ZONING DISTRICT:
The following regulations shall apply to properties in the T transitional zoning district:
   A.   When used for residential purposes, the sign regulations for single-family residential uses shall apply.
   B.   When used for off street parking in conjunction with a commercial, industrial or administrative and professional use, the total area of signs permitted at any entry or exit shall not exceed one square foot for each one thousand (1,000) square feet of lot area. The maximum area of any one sign shall not exceed twenty four (24) square feet. Illumination of all such signs shall not adversely affect abutting residential properties or vehicular traffic. (Ord. 2552 § 1, 2004)
15.36.360: P ZONING DISTRICT:
All signs in the P parking district are subject to the provisions of the T transitional district. (Ord. 2552 § 1, 2004)
15.36.370: O ZONING DISTRICT:
The following signs are permitted in the O open district:
   A.   Signs related to a public use or purpose.
   B.   Private signs subject to review and approval by the director.
   C.   Signs for commercial/industrial uses, subject to the C-4 zoning district regulations contained in this chapter. (Ord. 2552 § 1, 2004)
15.36.380: A-D ZONING DISTRICT:
Signs in the A-D zoning district shall be subject to the requirements of the C-3 zoning district, with the addition of the following regulations:
   A.   Flight Safety Considerations: All signs located in the A-D airport district are subject to flight safety considerations, and must be approved by the director.
   B.   Permitted Signs: The following sign types are permitted:
      1.   For rent, sale, or lease signs.
      2.   Directional signs to direct motorists to destinations within the airport.
      3.   One freestanding sign per airport, which may include a directory type listing of tenants at the airport.
      4.   Signs painted in accordance with FAA regulations, for the use of air navigation and ground traffic.
   C.   Sign Sizes: Sign sizes shall be as specified in the C-4 zoning district standards.
   D.   Sign Locations: With the exception of the freestanding airport identification sign, all signs shall be painted or mounted parallel to the fascia of a building. (Ord. 2552 § 1, 2004)
ARTICLE VII.  SIGN STANDARDS FOR SPECIFIC SIGN TYPES
15.36.390: AUTOMOBILE AND WATERCRAFT DEALERSHIP SIGNS:
Automobile and watercraft dealerships, due to the nature of their operations which include large outdoor sales areas, the need for site identification to compete on a regional basis, and importance as significant economic resources to the city, warrant and require signs which are unique and separate from other uses within the city. The following regulations shall apply only to automobile and watercraft dealerships where the principal use is the sale of new cars, motorcycles, motor homes or watercraft:
   A.   Sign Area And Sizes: Total sign area and sign sizes shall be within the total allowed for the zoning district in which it is located. Except as provided in this section, the provisions of the zone district in which the automobile dealer is located shall govern signs for the site.
   B.   Number And Height Of Main Identification Signs: One main identification sign shall be permitted for each street frontage of the site up to a maximum of four (4) main identification signs. Main identification signs shall have a maximum height of twenty feet (20').
   C.   Auto Center Sign: Where more than one auto dealership is located adjacent or directly across the street from another and the area is identified as an auto center or unified complex, an additional main identification sign up to one hundred twenty (120) square feet in area may be permitted. The sign may be located on a building or be a freestanding sign. An auto center sign shall not count toward the total sign area or number for any individual dealership.
   D.   Multi-Tenant Auto Center Sign: One multi-tenant auto center sign is permitted for all automobile dealerships in the city. The multi-tenant auto center sign shall not count toward the sign area or number of signs for any individual dealership. The location, size, height and architectural design shall be approved by the planning commission under the provisions of section 15.36.100 of this chapter. Signs larger than one hundred twenty (120) square feet in area or over twenty feet (20') in height shall be considered by the city council under a sign conditional use permit as described in subsection 15.36.100F of this chapter.
   E.   Uniformity Of Design: Signs shall be uniform throughout the project and shall be designed so as to be compatible with the architecture and scale of the structures on the site.
   F.   Miscellaneous Signs: Temporary signs, pennants, streamers, banners on poles, or similar signs shall be permitted provided they are maintained in accordance with this code, are located on site, do not obstruct the visibility of adjacent businesses, or obstruct traffic.
   G.   Balloons: Balloons of any shape with a maximum diameter of two feet (2'), shall be permitted for automobile dealerships on Saturday(s), Sunday(s), and/or holidays. (Ord. 2552 § 1, 2004)
15.36.400: CHANGEABLE COPY SIGNS:
Changeable copy signs are permitted subject to the following regulations:
   A.   Changeable copy signs are permitted for the following types of uses:
      1.   Places of worship.
      2.   Movie theaters and similar entertainment venues at which shows, performers, or entertainers change on a regular basis.
      3.   Schools, universities, and other public or private educational establishments.
      4.   Motels and hotels.
   B.   Changeable copy signs shall be approved by the planning commission.
   C.   The area of a changeable copy sign shall include the entire area in which changeable letters may be placed. (Ord. 2552 § 1, 2004)
15.36.410: FREEWAY FACING SIGNS:
The following regulations shall apply to signs in a unified center directly adjacent to a freeway or freeway right of way (including on and off ramps) which are located on the rear of a building or tenant space which: a) faces the freeway or freeway right of way and b) does not have a public entrance:
   A.   Signs meeting the criteria defined above shall be limited to a maximum of twenty four (24) square feet in size.
   B.   A sign program shall be required for all freeway facing signs as defined above. This sign program shall contain the following mandatory standards:
      1.   All freeway facing signs shall be of a consistent font and letter style. This font and letter style need not match other signs in the unified center which are not freeway facing.
      2.   All freeway facing signs in a unified center shall use the same color. Only one color may be used per unified center.
      3.   All freeway facing signs in a unified center shall use a consistent letter height. In no case may letters exceed three feet (3') in height.
The sign program may also contain other standards as determined necessary by the city. (Ord. 2552 § 1, 2004)
15.36.420: FREEWAY ORIENTED SIGNS:
Motorist serving businesses and regional shopping centers and new automobile dealerships which are within the areas identified in figure 16 of this section herein may install freeway oriented signs, subject to the regulations and standards of this code. The following regulations and standards shall apply to freeway oriented signs:
   A.   Only regional shopping centers, new automobile dealerships in accordance with subsection 15.36.390D of this chapter, and businesses which are "motorist serving" as defined in this chapter may install freeway oriented signs. In no case may a regional mall or any use within a "regional mall" (as defined in this chapter) install a freeway oriented sign.
   B.   The maximum height of freeway oriented signs shall be twenty five feet (25'), unless a taller sign is necessary to achieve visibility a minimum of three-tenths (3/10) of one mile from at least one approach to an off ramp serving the business. If determined necessary by a flag test as described below, a sign higher than twenty five feet (25') may be constructed.
   C.   The maximum size of a freeway oriented sign shall be one hundred twenty (120) square feet, unless a conditional use permit is approved for such a sign pursuant to subsection 15.36.100F of this chapter. The area of a freeway oriented sign shall not be counted toward the maximum sign area for the business.
   D.   Flag tests for freeway oriented signs shall be conducted as follows:
      1.   A flag or object no smaller than thirty two (32) square feet shall be lifted vertically in the location of the proposed freeway oriented sign, starting at a height of twenty five feet (25') (measured from the bottom of the object).
      2.   City personnel shall be stationed at locations three-tenths (3/10) of one mile from the beginning of the off ramps directly serving the business for which the sign will be installed.
      3.   City personnel shall observe whether the object is visible at a height of twenty five feet (25'). If the object is not visible, it shall be raised in ten foot (10') increments until it is visible from one direction at a distance of three-tenths (3/10) of one mile from the start of the off ramp approach. If a greater height is needed for visibility from one of the two (2) off ramp approaches, the planning commission may permit the greater height to be used if it is determined that visibility from that direction is needed.
      4.   The height established in subsection D3 of this section (or by the planning commission, as noted in subsection D3 of this section) shall be maximum height for the sign.
   E.   No freeway oriented sign shall be erected which would obscure another sign when viewed from the freeway.
   F.   No freeway oriented sign shall be erected that will be closer than one hundred feet (100') from another freeway oriented sign.
   G.   The minimum size letter in the text of a freeway oriented sign shall be one foot (1') in vertical or horizontal dimension. The maximum size letter shall be three feet (3'), vertical or horizontal dimension.
   H.   No more than one freeway oriented sign is permitted per property; provided, however, that a freeway oriented property which is located within a freeway oriented unified shopping center may be permitted an additional freeway oriented sign if it is located on a separate parcel and the sign would meet all other standards in this section. (Ord. 2744, 2014: Ord. 2552 § 1, 2004)
[IMAGE]
(Ord. 2552 § 1, 2004)
15.36.430: MANDATORY SIGNS:
Mandatory signs (such as signs for street names and signs for traffic safety) shall be installed per the requirements of the city or other public agency (such as Caltrans) having jurisdiction. (Ord. 2552 § 1, 2004)
15.36.440: MOVIE THEATER SIGNS:
The following standards shall apply to signs for movie theaters in any zoning district in which they are permitted:
   A.   Signs Subject To Review: All movie theater signs, including building mounted signs and marquees, shall be subject to review and approval by the city.
   B.   Additional Signs Allowed: Movie theaters may use any or all of the following types of signs:
      1.   Building mounted marquee to identify the movie theater and any or all of the movies showing in the theater.
      2.   Freestanding marquee to identify the movie theater and any or all of the movies showing in the theater.
      3.   Building mounted signs to identify the movie theater.
      4.   A marquee directly over the ticket window(s) for the convenience of ticket buyers to identify movies and showtimes.
      5.   Movie posters to display current and coming attractions.
   C.   Sign Sizes: The following size limits shall apply to signs for movie theaters:
      1.   Building mounted marquee signs shall be limited to the larger of either two hundred (200) square feet or twenty (20) square feet per screen in a multiscreen theater. All screens in a multiscreen theater may be used to calculate the marquee size.
      2.   Freestanding marquee signs shall be limited to the larger of either: a) two hundred (200) square feet or b) twenty (20) square feet per screen in a multiscreen theater. Freestanding marquee signs may be increased to a maximum of twenty five (25) square feet per screen, subject to approval by the planning commission, if it is determined that the sign's architectural design is of such a quality and/or character as to warrant the increase in marquee size. All screens in a multiscreen theater may be used to calculate the marquee size.
      3.   The size of a building mounted marquee shall be calculated separately from a freestanding marquee. Allowable sign area in excess of the amount used may not be transferred from a building marquee to freestanding marquee or from a freestanding marquee to a building marquee.
      4.   Building mounted signs (exclusive of marquees) shall be limited to a maximum of two hundred (200) square feet. One sign may be increased in size in excess of two hundred (200) square feet, subject to approval by the planning commission, if it is determined that the sign's architectural design is of such a quality and/or character as to warrant the increase in size. Up to two (2) square feet of sign per foot of building frontage may be permitted, subject to approval by the planning commission, if it is determined that the design of proposed signs is of such a quality and/or character as to warrant the increase of total area.
   D.   No Maximum Marquee Size Established: No maximum size for box office marquees is established, other than the limit on letter height contained in this section. The size of a box office marquee shall not be counted toward the total sign area on a theater.
   E.   Exterior Poster Cases: Exterior poster cases shall be limited to a maximum size of thirty nine inches (39") wide by fifty two inches (52") high. The size of poster cases shall not be counted toward the total sign area on a theater.
   F.   No Maximum Letter Height Established: No maximum letter height shall be established for movie theaters, with the exception that letters on box office marquee signs identifying the movies and/or showtimes shall be no more than three inches (3") high.
   G.   Sign Height:
      1.   Freestanding Theater Marquee: Twenty feet (20') to the top of the marquee area. The overall height of the sign structure may exceed twenty feet (20') (up to the maximum height limit in the land use district), subject to approval by the planning commission, if it is determined that the sign's architectural design is of such quality and/or character as to warrant the increase in height. In no case shall the top of the marquee area exceed twenty feet (20') in height above the ground.
      2.   Signs On Building: These height limits shall not apply to signs located on a movie theater building.
   H.   Number Of Signs: The following limits shall apply to the number of signs at a movie theater:
      1.   Building mounted marquee: Maximum of one sign.
      2.   Freestanding marquee: Maximum of one sign.
      3.   Exterior poster cases: Maximum of one poster case for every two (2) screens. Poster cases must be located within forty feet (40') of an entrance into the theater lobby. Poster cases may be located in a freestanding structure more than forty feet (40') from a lobby entrance if approved by the planning commission. Poster cases on a freestanding structure shall be limited to a maximum of one for every four (4) screens. (Ord. 2552 § 1, 2004)
15.36.450: MULTI-TENANT SIGNS:
Multi-tenant signs may be permitted only subject to the following standards and regulations:
   A.   Multi-Tenant Signs Permitted: Multi-tenant signs are permitted for unified centers that meet the following criteria:
      1.   This criteria only applies to the C-3 and C-4 districts or in a specific plan land use district which references the sign criteria for these zoning districts.
      2.   Two hundred twenty five feet (225') of frontage on a dedicated right of way.
      3.   Lot frontage shall have a ten foot (10') minimum setback area, inclusive of buildings and driveways, of landscaping from the street right of way.
      4.   The multi-tenant sign shall be located in a minimum fifty foot (50') linear landscape setback area.
   B.   Exceptions To Certain Criteria: Multi-tenant signs are permitted for unified centers that do not meet the criteria in subsection A of this section when the planning commission determines: 1) one or more businesses within the center are not visible from the roadway fronting the property; 2) no other alternatives exist within the center to provide reasonable business identification for those businesses; and 3) the shape or location of the unified center, the orientation of the buildings, or other unique conditions lead to the finding that it is in the public interest for the center to be permitted a multi-tenant sign. Multi-tenant signs shall be freestanding.
   C.   Standards For Multi-Tenant Signs:
      1.   The number of multi-tenant signs permitted in a unified center shall comply with subsection 15.36.220E2 of this chapter.
      2.   All multi-tenant signs shall be within unified centers having a sign program that allows multi-tenant signs and complies with the following standards and incorporates the architectural design of the center or surrounding neighborhood area into the sign:
         a.   The size of any freestanding sign is governed by the criteria of subsection 15.36.220E7 of this chapter.
         b.   The size of each tenant panel shall be calculated within the allowable signage for that tenant based on the store frontage.
         c.   Decorative walls may be used as a background for multi-tenant panel signage with up to a total of three (3) tenant panels. Each tenant panel sign shall be composed of individual channel letters and the area of the sign shall be determined by the area within the eight (8) straight lines around the content as described in subsection 15.36.050A2 of this chapter.
      3.   In unified centers that meet the criteria in subsection B of this section, up to four (4) tenant panels for tenants are permitted on each face of the multi-tenant sign. For all other unified centers, the maximum number of tenant panels is three (3) on each face of the multi-tenant sign.
      4.   All tenant panels shall have the same size and height.
      5.   Standards for multi-tenant signs affecting buildings in the C-3 zoning district are contained in article IV of this chapter.
      6.   All multi-tenant freestanding signs shall be approved by the planning commission pursuant to section 15.36.220 of this chapter and shall be architecturally consistent with the surrounding area or unified center. (Ord. 2552 § 1, 2004)
15.36.460: NEON ON BUILDINGS:
Neon tubing may be installed on a building (unless prohibited by a specific plan or other site specific design standard or regulation), subject to the following:
   A.   Installation of neon on a building shall require a commission review and approval, or a revision to an existing commission review and approval or conditional use permit for the building.
   B.   Neon tubing which is physically or visually connected to a sign shall be considered part of the sign and its area included in the total area of the sign.
   C.   Neon may only be installed on a building within an architectural feature designed and intended for neon tubing.
   D.   All transformers, ballast, etc., shall be contained within the building or otherwise shielded from view.
   E.   Neon tubing shall conform with the maximum brightness standards contained in section 15.36.130 of this chapter. (Ord. 2552 § 1, 2004)
15.36.470: REGIONAL SHOPPING CENTER SIGNS:
The following standards shall apply to regional shopping centers as defined in this chapter:
   A.   C-4 Zoning District Provisions: Except as otherwise provided in this section, the provisions of the C-4 zoning district (section 15.36.220 of this chapter) shall apply.
   B.   Sign Program: Each regional shopping center shall be required to prepare a sign program, which shall be subject to review and approval by the planning commission. The sign program shall address each of the types of signs which are proposed to be constructed as part of the regional shopping center project.
   C.   Secondary Signs: The planning commission may allow secondary signs to be increased in area up to a maximum size of fifty percent (50%) of that permitted for the main identification sign if it is determined by the planning commission that the architectural design of the building(s) and the design of the proposed signs is of such a quality and/or character as to warrant the increase in the sign area.
   D.   Increase In Maximum Sign Area: The planning commission may allow an increase in the maximum sign area to be increased from a maximum of one square foot per linear foot of building frontage to 1.25 square feet per linear foot of building frontage for the first two hundred feet (200') plus one square foot per linear foot of building frontage in excess of two hundred (200) linear feet if it is determined by the planning commission that the architectural design of the building(s) and the design of the proposed signs is of such a quality and/or character as to warrant the increase in the sign area.
   E.   Multi-Tenant Sign Permitted Within A Regional Shopping Center: Multi-tenant sign(s) may be permitted within a regional shopping center upon the finding that the consolidation of tenants on the same freestanding sign is architecturally and aesthetically superior to allowing a freestanding sign for each tenant otherwise permitted such a sign within this code. No more than four (4) tenant panels shall be permitted for any multi-tenant sign.
   F.   Increase In Height: The planning commission may allow an increase in the height of freestanding sign(s) up to a maximum of thirty feet (30') high within a regional shopping center when it is determined by the planning commission that the height of the sign(s) is proportionate and aesthetically superior to warrant an increase in height.
   G.   Sign Area Transfer: The planning commission may allow a transfer of sign area from one tenant to another upon the finding that the transfer will complement the architectural design of the building(s) and/or the design of the proposed signs for the project. (Ord. 2552 § 1, 2004)
15.36.480: REGIONAL MALL SIGNS:
The following standards shall apply to regional malls, as defined in this chapter:
   A.   Sign Program: Each regional mall project shall be required to prepare a sign program, which shall be subject to review and approval by the planning commission. The sign program shall address each of the following types of signs which are proposed to be constructed as part of the regional mall project.
   B.   Interior Signs: All signs located inside the regional mall building(s) shall be exempt from city review or approval.
   C.   Freeway Oriented Signs Prohibited: Regional malls may not install freeway oriented signs, as defined in this chapter.
   D.   Signs Permitted: Regional malls may install the following types of signs, subject to the regulations and requirements noted below:
      1.   Major Entry Signs:
         a.   Location(s): Major entry signs shall be located on a major arterial roadway at either an intersection with another public street or at vehicle entrances to the regional mall. Major entry sign locations shall be identified in the sign program for the regional mall. For the purposes of measuring sign area, each corner of an intersection shall be considered a separate sign, subject to the area criteria below.
         b.   Major Entry Sign Height: Maximum height of twenty feet (20').
         c.   Major Entry Sign Area: Maximum of two hundred (200) square feet per sign face. Up to three (3) sign faces per sign. For signs placed on another structure, only the area of the sign shall be measured.
         d.   Tenant Identification On Major Entry Sign: Up to five (5) tenant panels may be identified on a major entry sign, along with overall site identification.
         e.   Major Entry; Minimum Area Required: Each major entry sign shall be located in a landscaped area of at least two thousand (2,000) square feet in size.
         f.   Design Approval Required: Design of each major entry sign shall be approved by planning commission as part of the sign program for the regional mall.
      2.   Major Tenant Signs: Two (2) types of signs shall be permitted to identify major tenants within a regional mall: primary and secondary. Standards for these sign types are as follows:
         a.   Number Of Signs: Primary signs: One building mounted sign per parking lot frontage. Secondary signs: One building mounted sign per customer entrance.
         b.   Size: Primary signs: Maximum size based on location of sign on building:
            (1)   0.75 square foot per linear foot of building facing a parking lot for signs located forty feet (40') or less from adjacent ground level.
            (2)   1.0 square foot per linear foot of building facing a parking lot for signs located more than forty feet (40') above adjacent ground level.
         c.   Transfer Of Square Footage Prohibited: Transfer of allowable square footage from one building frontage to another is not permitted.
         d.   Size: Secondary signs: Maximum of twenty four (24) square feet.
         e.   Overall Height: No maximum.
         f.   Letter Height: No maximum.
         g.   Logo Height: No maximum.
         h.   Location: Signs to be mounted to the major tenant's building; not to be placed on any mall building not occupied by the major tenant.
         i.   Illumination: Signs may be internally or externally illuminated or backlit. Sign design and placement for major tenant identification signs shall be approved by planning commission as part of the sign program for the regional mall.
      3.   Minor Tenant Signs:
         a.   Type And Number Of Signs Permitted: The C-4 standards contained in this chapter shall apply to all minor tenants. Exterior signs for minor tenants within an enclosed mall may be permitted only for tenants with customer entrances on the exterior of the mall.
         b.   Size, Overall Height, Letter Height, Logo Height, Location, Illumination: Per C-4 standards contained in this chapter.
      4.   Primary Retail Center Entry Signs:
         a.   Type And Number Of Signs Permitted: "Primary retail center entry sign locations" shall be defined as part of the sign program for the regional mall. No specific limit is placed on the number of signs.
         b.   Size: Maximum of one hundred fifty (150) square feet of total text area per primary retail center entry, as follows:
            (1)   Mall identification and/or logo: Up to one hundred fifty (150) square feet.
            (2)   Secondary signs: Up to twenty four (24) square feet (to be considered part of overall maximum 150 square feet).
         c.   Overall Height: No maximum height.
         d.   Letter Height: No maximum height.
         e.   Logo Height: No maximum height.
         f.   Location: To be located at major pedestrian entrances into the interior of the mall, not including entrances through a tenant space. Exact locations shall be determined as part of the sign program for the regional mall.
         g.   Illumination: May be internally or externally illuminated or backlit.
      5.   Secondary Retail Center Entry Signs:
         a.   Type And Number Of Signs Permitted: Secondary retail center entry sign locations shall be designated in the sign program prepared for the regional mall. No specific limit is placed on the number of signs.
         b.   Size: Fifty (50) square feet maximum per secondary entry.
         c.   Overall Height: No maximum height.
         d.   Letter Height: No maximum height.
         e.   Logo Height: No maximum height.
         f.   Location: To be located at secondary pedestrian entrances into the interior of the mall. Exact locations to be determined by planning commission at the time of architectural/design approval.
         g.   Illumination: May be internally or externally illuminated or backlit.
      6.   Directional Signs At Regional Malls: