Automobile and watercraft dealerships, due to the nature of their operations which include large outdoor sales areas, the need for site identification to compete on a regional basis, and importance as significant economic resources to the city, warrant and require signs which are unique and separate from other uses within the city. The following regulations shall apply only to automobile and watercraft dealerships where the principal use is the sale of new cars, motorcycles, motor homes or watercraft:
A. Sign Area And Sizes: Total sign area and sign sizes shall be within the total allowed for the zoning district in which it is located. Except as provided in this section, the provisions of the zone district in which the automobile dealer is located shall govern signs for the site.
B. Number And Height Of Main Identification Signs: One main identification sign shall be permitted for each street frontage of the site up to a maximum of four (4) main identification signs. Main identification signs shall have a maximum height of twenty feet (20').
C. Auto Center Sign: Where more than one auto dealership is located adjacent or directly across the street from another and the area is identified as an auto center or unified complex, an additional main identification sign up to one hundred twenty (120) square feet in area may be permitted. The sign may be located on a building or be a freestanding sign. An auto center sign shall not count toward the total sign area or number for any individual dealership.
D. Multi-Tenant Auto Center Sign: One multi-tenant auto center sign is permitted for all automobile dealerships in the city. The multi-tenant auto center sign shall not count toward the sign area or number of signs for any individual dealership. The location, size, height and architectural design shall be approved by the planning commission under the provisions of section 15.36.100 of this chapter. Signs larger than one hundred twenty (120) square feet in area or over twenty feet (20') in height shall be considered by the city council under a sign conditional use permit as described in subsection 15.36.100F of this chapter.
E. Uniformity Of Design: Signs shall be uniform throughout the project and shall be designed so as to be compatible with the architecture and scale of the structures on the site.
F. Miscellaneous Signs: Temporary signs, pennants, streamers, banners on poles, or similar signs shall be permitted provided they are maintained in accordance with this code, are located on site, do not obstruct the visibility of adjacent businesses, or obstruct traffic.
G. Balloons: Balloons of any shape with a maximum diameter of two feet (2'), shall be permitted for automobile dealerships on Saturday(s), Sunday(s), and/or holidays. (Ord. 2552 § 1, 2004)