The following standards shall apply to regional shopping centers as defined in this chapter:
A. C-4 Zoning District Provisions: Except as otherwise provided in this section, the provisions of the C-4 zoning district (section 15.36.220 of this chapter) shall apply.
B. Sign Program: Each regional shopping center shall be required to prepare a sign program, which shall be subject to review and approval by the planning commission. The sign program shall address each of the types of signs which are proposed to be constructed as part of the regional shopping center project.
C. Secondary Signs: The planning commission may allow secondary signs to be increased in area up to a maximum size of fifty percent (50%) of that permitted for the main identification sign if it is determined by the planning commission that the architectural design of the building(s) and the design of the proposed signs is of such a quality and/or character as to warrant the increase in the sign area.
D. Increase In Maximum Sign Area: The planning commission may allow an increase in the maximum sign area to be increased from a maximum of one square foot per linear foot of building frontage to 1.25 square feet per linear foot of building frontage for the first two hundred feet (200') plus one square foot per linear foot of building frontage in excess of two hundred (200) linear feet if it is determined by the planning commission that the architectural design of the building(s) and the design of the proposed signs is of such a quality and/or character as to warrant the increase in the sign area.
E. Multi-Tenant Sign Permitted Within A Regional Shopping Center: Multi-tenant sign(s) may be permitted within a regional shopping center upon the finding that the consolidation of tenants on the same freestanding sign is architecturally and aesthetically superior to allowing a freestanding sign for each tenant otherwise permitted such a sign within this code. No more than four (4) tenant panels shall be permitted for any multi-tenant sign.
F. Increase In Height: The planning commission may allow an increase in the height of freestanding sign(s) up to a maximum of thirty feet (30') high within a regional shopping center when it is determined by the planning commission that the height of the sign(s) is proportionate and aesthetically superior to warrant an increase in height.
G. Sign Area Transfer: The planning commission may allow a transfer of sign area from one tenant to another upon the finding that the transfer will complement the architectural design of the building(s) and/or the design of the proposed signs for the project. (Ord. 2552 § 1, 2004)