The following standards shall apply to regional malls, as defined in this chapter:
A. Sign Program: Each regional mall project shall be required to prepare a sign program, which shall be subject to review and approval by the planning commission. The sign program shall address each of the following types of signs which are proposed to be constructed as part of the regional mall project.
B. Interior Signs: All signs located inside the regional mall building(s) shall be exempt from city review or approval.
C. Freeway Oriented Signs Prohibited: Regional malls may not install freeway oriented signs, as defined in this chapter.
D. Signs Permitted: Regional malls may install the following types of signs, subject to the regulations and requirements noted below:
1. Major Entry Signs:
a. Location(s): Major entry signs shall be located on a major arterial roadway at either an intersection with another public street or at vehicle entrances to the regional mall. Major entry sign locations shall be identified in the sign program for the regional mall. For the purposes of measuring sign area, each corner of an intersection shall be considered a separate sign, subject to the area criteria below.
b. Major Entry Sign Height: Maximum height of twenty feet (20').
c. Major Entry Sign Area: Maximum of two hundred (200) square feet per sign face. Up to three (3) sign faces per sign. For signs placed on another structure, only the area of the sign shall be measured.
d. Tenant Identification On Major Entry Sign: Up to five (5) tenant panels may be identified on a major entry sign, along with overall site identification.
e. Major Entry; Minimum Area Required: Each major entry sign shall be located in a landscaped area of at least two thousand (2,000) square feet in size.
f. Design Approval Required: Design of each major entry sign shall be approved by planning commission as part of the sign program for the regional mall.
2. Major Tenant Signs: Two (2) types of signs shall be permitted to identify major tenants within a regional mall: primary and secondary. Standards for these sign types are as follows:
a. Number Of Signs: Primary signs: One building mounted sign per parking lot frontage. Secondary signs: One building mounted sign per customer entrance.
b. Size: Primary signs: Maximum size based on location of sign on building:
(1) 0.75 square foot per linear foot of building facing a parking lot for signs located forty feet (40') or less from adjacent ground level.
(2) 1.0 square foot per linear foot of building facing a parking lot for signs located more than forty feet (40') above adjacent ground level.
c. Transfer Of Square Footage Prohibited: Transfer of allowable square footage from one building frontage to another is not permitted.
d. Size: Secondary signs: Maximum of twenty four (24) square feet.
e. Overall Height: No maximum.
f. Letter Height: No maximum.
g. Logo Height: No maximum.
h. Location: Signs to be mounted to the major tenant's building; not to be placed on any mall building not occupied by the major tenant.
i. Illumination: Signs may be internally or externally illuminated or backlit. Sign design and placement for major tenant identification signs shall be approved by planning commission as part of the sign program for the regional mall.
3. Minor Tenant Signs:
a. Type And Number Of Signs Permitted: The C-4 standards contained in this chapter shall apply to all minor tenants. Exterior signs for minor tenants within an enclosed mall may be permitted only for tenants with customer entrances on the exterior of the mall.
b. Size, Overall Height, Letter Height, Logo Height, Location, Illumination: Per C-4 standards contained in this chapter.
4. Primary Retail Center Entry Signs:
a. Type And Number Of Signs Permitted: "Primary retail center entry sign locations" shall be defined as part of the sign program for the regional mall. No specific limit is placed on the number of signs.
b. Size: Maximum of one hundred fifty (150) square feet of total text area per primary retail center entry, as follows:
(1) Mall identification and/or logo: Up to one hundred fifty (150) square feet.
(2) Secondary signs: Up to twenty four (24) square feet (to be considered part of overall maximum 150 square feet).
c. Overall Height: No maximum height.
d. Letter Height: No maximum height.
e. Logo Height: No maximum height.
f. Location: To be located at major pedestrian entrances into the interior of the mall, not including entrances through a tenant space. Exact locations shall be determined as part of the sign program for the regional mall.
g. Illumination: May be internally or externally illuminated or backlit.
5. Secondary Retail Center Entry Signs:
a. Type And Number Of Signs Permitted: Secondary retail center entry sign locations shall be designated in the sign program prepared for the regional mall. No specific limit is placed on the number of signs.
b. Size: Fifty (50) square feet maximum per secondary entry.
c. Overall Height: No maximum height.
d. Letter Height: No maximum height.
e. Logo Height: No maximum height.
f. Location: To be located at secondary pedestrian entrances into the interior of the mall. Exact locations to be determined by planning commission at the time of architectural/design approval.
g. Illumination: May be internally or externally illuminated or backlit.
6. Directional Signs At Regional Malls:
a. Type And Number Of Signs Permitted: Allow use of monument signs, street signs, directional/information signs, and decorative semipermanent banners/flags. Banners or flags used as directional signs shall not be subject to regulations affecting temporary advertising signs.
b. Size: Sign sizes to be limited as follows:
(1) Monument signs: Maximum of twenty four (24) square feet.
(2) Street/directional signs: Maximum of two (2) square feet per sign.
(3) Banners/flags: Maximum of eight (8) square feet per banner or flag.
c. Overall Height: Sign heights to be limited as follows:
(1) Monument signs: Maximum of four feet (4').
(2) Street/directional signs: Maximum of eight feet (8').
(3) Banners/flags: Maximum of twenty feet (20').
d. Letter/Logo Height: No maximum.
e. Location: Locations to be determined by planning commission as part of the sign program for the regional mall. Directional signs may be located on private property only.
f. Illumination: Directional signs may incorporate decorative or safety lighting, but may not be internally lit.
g. Materials/Maintenance: Materials and construction used in directional/decorative signs shall be capable of sustaining an attractive appearance throughout the projected lifetime of the sign. Materials/construction specifications to be approved as part of the sign program for the regional mall. (Ord. 2552 § 1, 2004)