The purpose of the regulations in this section is to acknowledge the larger scale administrative-professional development occurring in the east valley corridor specific plan area and to provide adequate signage that is architecturally compatible with the development.
A. Sign Approval Required: The location, size and architectural design of all signs and support structures shall be reviewed and approved by the planning commission. Replacement of a sign that entails structural change, such as replacement of sign elements including, but limited to, individual channel letters or increase in sign area, on existing sign structures shall be reviewed and approved by the director.
B. Area Of Signage: Total allowable signage is calculated at a ratio of one-half (1/2) square foot in area for each foot of the structure or portion thereof wherein the pertaining use is conducted. Buildings on corner lots or lots fronting on two (2) or more streets may be credited with only one frontage. No office shall be credited with more than one frontage. One main identification sign will be permitted for each property. The main identification sign shall not exceed fifty (50) square feet. Auxiliary signs shall not exceed twenty four (24) square feet.
C. Signs Permitted: The following sign types are permitted in the EV/AP land use district:
1. Monument Signs: One freestanding monument sign per parcel or unified complex, having a maximum of four feet (4') in height, shall be permitted; except that a parcel abutting two (2) street frontages, but not located on the corner of an intersection, is permitted such a monument sign on each street frontage. Only the letters of the sign may be illuminated, and translucent backgrounds are prohibited.
2. Wall Signs: If the sign is to be attached to the building, it shall be placed parallel to the surface of the building, and may not extend out from the building more than twelve inches (12"). No sign shall be permitted on the roof or project above the roofline.
3. Directional Signs: Directional signs containing a maximum area of two (2) square feet each may be permitted, to facilitate on site vehicular circulation. An "emergency" directional sign may be permitted, having a maximum of eight (8) square feet.
4. Supplementary Directory Signs: One directory sign may be placed near the pedestrian entrance to the building. The maximum area of the sign shall be three (3) square feet or one-half foot (1/2') per business, whichever provides the lesser area.
D. Location: Signage may only be erected on the side of a building where a street right of way or public entryway to the business is located. One unlighted sign not to exceed two (2) square feet in area may be placed on the rear of the building for service and delivery identification.
E. General Limitations:
1. All illuminated signs shall be of such an intensity or arranged in such a manner so as not to create glare for abutting properties or vehicular traffic.
2. Developments designed for occupancy by more than one tenant shall comply with section 15.36.160 of this chapter. (Ord. 2735 § 1, 2010: Ord. 2552 § 1, 2004)