The Department shall prepare and submit to the Mayor and City Council, a least every five (5) years, a (1) Marketing Plan and (2) Business Plan. The Marketing and Business Plans shall contain marketing and financial projections for the Department for a maximum period of five (5) years and shall include, but not be limited to, methods to attract additional visitors and funds to the Zoo and calculations of funds anticipated to be received from fund raising, admissions (paid attendance) at the Zoo, City General Fund, membership, grants, concession(s) and other commercial enterprises.
SECTION HISTORY
Added by Ord. No. 171,636, Eff. 7-27-97.