(a)   Purpose. Sign alternative plans allow limited modifications from the on-premise sign regulations subchapter of §§ 160.570 et seq. for C-4, S-2 PUD, PO-PUD, and V-PUD districts.
   (b)   Standards.
      (1)   The proposed sign(s) are architecturally and aesthetically compatible with the major structures on the subject site and adjacent sites and is compatible with the major character of the established neighborhood and general environment.
      (2)   The proposed sign(s) are consistent with the standards within the Shape Sioux Falls 2035 Comprehensive Plan while also meeting the below standards.
         A.   Larger signs may be warranted when a street or highway is designed with speeds and sight distances that require larger sizes to be readable.
         B.   The proposed sign should only be as large as what is required to adequately communicate intended messages without distracting motorists, inhibiting visibility, or presenting other visual conflicts or safety hazards. Periodic review of the engineering office's adopted MUTCD standards should be considered.
         C.   The proposed sign should be spaced far enough from other signs so as to avoid visual clutter and provide adequate visibility at driveways and intersections and from one sign to another along a street corridor.
         D.   The proposed sign shall be oriented away, when possible, from adjacent residential neighborhoods.
         E.   In pedestrian-oriented business districts, limit signs to appropriately-scaled signs, including wall or attached projecting signs; or monument signs when buildings are setback from the street property line.
      (3)   Sign is allowed within the applicant's area that is otherwise allowed by the on-premise sign regulations subchapter §§ 160.570 et seq.
      (4)   A master sign plan may be provided for all current and future signs within a campus identified by size, color, shape, height, and common theme. This master plan can allow additional flexibility for size, height, and location of signage if it can be demonstrated that the master sign plan is superior and more innovative than general standards and promotes a more attractive environment.
(Ord. 9-13, passed 3-19-2013)