Any person desiring a license for any purpose under the provisions of this code shall, unless otherwise provided for by ordinance, make a written application therefor through the city clerk, to the mayor, stating his name, the purpose for which the license is desired, for what length of time and the place where his business or occupation is to be carried on, and when a bond is required to be filed before being licensed, he shall name the proposed sureties on the bond in his application. If the mayor shall grant the application, he shall so endorse the same, together with the amount of the license fee fixed by ordinance in the case. Upon the filing of the application so endorsed with the city clerk, and payment of the sum so specified and required, and upon filing a proper bond, approved by the mayor, the clerk shall issue to the applicant a license for the purpose and time therein specified.
A new application shall be made upon the expiration of any license so issued before a new license shall issue; provided, however, that in cases where provision is made for the division of any license year into periods, and the issuance of a license for any such period is provided for, application need not be made in such cases at the end of each period, it being the intention to require application to be made for license annually, only. In any case where frontage consents are required to be procured before a license shall issue, it shall not be necessary to secure the renewal of such frontage consents upon a renewal of such license, if such license be renewed forthwith, except where by law or ordinance it is otherwise provided, and except further that such frontage consents shall be renewed in each case after the expiration of five (5) years from the time the same was last obtained. (R.O. 1959, Art. 1, Sec. 2)