This Section 14-16-5-12 is intended to promote and protect the public health, welfare, and safety by regulating all types of existing and proposed signs. More specifically, these regulations are intended to help implement adopted ABC Comp Plan policies, protect property values, create a more attractive economic and business climate, enhance and protect the physical appearance of the community, preserve scenic and natural beauty, minimize sign clutter, reduce hazards that may be caused by signs overhanging or projecting over public rights-of-way, curb the deterioration of the community's appearance and attractiveness, comply with all applicable federal and State laws regarding the First Amendment and free speech, and avoid regulating signage based on content, viewpoint, or message.