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Any advertisement, letterhead, receipt, online media, website, electronic advertisement, or other printed or electronic matter of a licensee must contain the license number assigned to the licensee by the Department. If a licensee uses email to communicate with consumers, the licensee's email must contain the license number assigned to the licensee by the Department. The license number must be clearly identified as a New York City Department of Consumer Affairs license number and must be disclosed and disseminated in a lawful manner. Any telephone listing consisting solely of the name, address, and telephone number of the licensee need not specify the licensee's license number. Licensees holding licenses for more than one location must also include their respective license number(s) clearly identified as New York City Department of Consumer Affairs license number(s) on all correspondence and other matter which contains or makes reference to one or more of such licensees' licensed location(s).
(Amended City Record 2/24/2020, eff. 3/25/2020)