A food shall be deemed to be MISBRANDED:
(A) If its labeling is false, fraudulent, or misleading in any particular.
(B) If it is offered for sale under the name of another food.
(C) If it is an imitation of another food, unless its label bears, in type of uniform size and prominence, the word, "imitation," and immediately thereafter, the name of the food imitated.
(D) If its container is so made, formed, or filled as to be misleading.
(E) If in package form, unless it bears a label containing:
(1) The name and place of business of the manufacturer, packer, or distributor;
(2) An accurate statement of the quantity of the contents in terms of weight, measure, or numerical count; provided, that under this division (2) reasonable variations shall be permitted, and exemptions as to small packages shall be established, by regulations prescribed by the Mayor.
(F) If any word, statement, or other information required by or under authority of §§ 9-6-4-1 et seq. to appear on the label or labeling is not prominently placed thereon with such conspicuousness (as compared with other words, statements, designs, or devices, in the labeling) and in such terms as to render it likely to be read and understood by the ordinary individual under customary conditions of purchase and use.
(G) If it purports to be or is represented as a food for which a definition and standard of identity has been prescribed by regulations as provided by § 9-6-4-9, unless:
(1) It conforms to such definition and standard; and
(2) Its label bears the name of the food specified in the definition and standard, and insofar as may be required by such regulations, the common name of optional ingredients (other than spices, flavoring, and coloring) present in such food.
(H) If it purports to be or is presented as:
(1) A food for which a standard of quality has been prescribed by regulations as provided by § 9-6-4-9 and its quality falls below such standards unless its label bears, in such manner and form as such regulations specify, a statement that it falls below such standards; or
(2) A food for which a standard or standards of fill of container have been prescribed by regulation as provided by § 9-6-4-9, and it falls below the standard of fill of container applicable thereto, unless its label bears, in such manner and as such regulations specify, a statement that it falls below such standards.
(I) If it is not subject to the provisions of division (G) of this section, unless it bears labeling clearly giving:
(1) The common or usual name of the food, if any there be; and
(2) In case it is fabricated from two or more ingredients, the common or usual name of each such ingredient; except that spices, flavorings, and colorings, other than those sold as such, may be designated as spices, flavorings, and colorings, without naming each; provided, that, to the extent that compliance with the requirements of this division (2) is impracticable results in deception or unfair competition, exemptions shall be established by regulations promulgated by the Mayor; provided, further, that the requirements of this division (2) shall not apply to any carbonated beverage, the ingredients of which have been fully and correctly disclosed in an affidavit filed with the Mayor.
(J) If it purports to be or is represented for special dietary uses, unless its label bears such information concerning its vitamin, mineral, and other dietary properties as the Mayor by regulations prescribes as necessary in order to fully inform purchasers as to its value for such uses.
(K) If it bears or contains any artificial flavoring, artificial coloring, or chemical preservative, unless it bears labeling stating that fact; provided, that to the extent that compliance with the requirements of this division is impracticable, exemptions shall be established by regulations promulgated by the Mayor.
('74 Code, § 6-7-12) (Ord. 2071)