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The area of a
shall be determined as follows (see Figure 1: Area of a
):

A. Single Face
1. The entire area within a single continuous perimeter composed of squares or rectangles that enclose the extreme limits of the advertising message, announcement, declaration, demonstration, display, illustration, insignia, surface, or space of a similar nature, together with any frame or other material, color, or condition that forms an integral part of the display and is used to differentiate such
from the
against which it is placed, excluding the necessary supports or uprights on which such
is placed. In cases where non-useable space is within the measurement rectangle and the non-useable space is greater than fifty-percent of the area of the useable
area, the measurement rectangles may enclose the useable
area only.
2. Individual Letters
Where a
consists only of individual letters, numerals, symbols or other similar components and is painted on or attached flat against the
of a
, and where such individual components are without integrated background definition and are not within a circumscribed frame area, the total area of the
shall be the area of the square or rectangle that circumscribes the entire message.
B. Two or More Faced
Where a
has two or more faces, the area of all faces shall be included in determining the area of the
, except that only one face of a double-faced
shall be considered in determining the
area when both faces are parallel and the farthest distance between faces does not exceed five feet, or when the interior angle of the
faces does not exceed 45° if the boards are in a "V" configuration.
A. Maximum
area refers to total allowable
area derived from a calculation of the length of a
fronting on a public or private
multiplied by the allowable
area ratio in the applicable
category, special
, or additional standard. This is not applicable to Section 7A.11.1 Historic Districts.
B. Maximum
area for individual
types is determined in accordance with Section 7A.10.2.C
Additional
Type .
C. The maximum
area for
on a
includes all lots and
within the premise's boundaries unless the
complies with the Section 7A.7
Design Option.
D. In the case where a
or portion of
is within 250 feet of a
, the
area calculation for a commercial, office or industrial use is four feet per lineal foot of the affected
.
Refers to the situation where the message or design of an existing
face is modified or changed, but the size, shape, framework or
of the
is not modified or changed.
, marquees, electronic
, and approved changeable copy
are not subject to this definition. Where a change of copy requires a permit, it may be required to be reviewed as a new
with appropriate inspections.
A. "Item of information" is used as part of the Section 7A.7
Design Option and refers to a word,
, picture, symbol or a separate number or number combination. For example, 123 - 4000 equals two number combinations. Punctuation marks are not counted as an item of information.
B.
that is used as part of the Section 7A.7
Design Option and is three inches or less in size is not part of the calculation of items of information.
C. A
is permitted to have a rate of change of
, graphic, or information not more than once every one minute. The
copy shall not have any transitions or animations.
A. The
height is measured as the vertical distance from the
beneath the
to the topmost
of the
; except that if the
location has an
lower than or equal to the
grade of the road, the
height is measured from the top of the curb (or highest point of the road nearest the property if no curb exists) to the highest point of the topmost
on the
.
refers to the mean average elevation of ground after
preparation at the bottom of a
, measured five feet from the bottom of the
at its four cardinal points.

B.
Grade
For
and
, the
grade is the elevation of the outside edge of the
nearest to the
or
.
(Am. Ord. 11803, 12/8/2020)
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