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7A.6.1.   SIGN AREA
   The area of a shall be determined as follows (see Figure 1: Area of a ):
 
   A.   Single Face
      1.   The entire area within a single continuous perimeter composed of squares or rectangles that enclose the extreme limits of the advertising message, announcement, declaration, demonstration, display, illustration, insignia, surface, or space of a similar nature, together with any frame or other material, color, or condition that forms an integral part of the display and is used to differentiate such from the against which it is placed, excluding the necessary supports or uprights on which such is placed. In cases where non-useable space is within the measurement rectangle and the non-useable space is greater than fifty-percent of the area of the useable area, the measurement rectangles may enclose the useable area only.
      2.    Individual Letters
         Where a consists only of individual letters, numerals, symbols or other similar components and is painted on or attached flat against the of a , and where such individual components are without integrated background definition and are not within a circumscribed frame area, the total area of the shall be the area of the square or rectangle that circumscribes the entire message.
   B.   Two or More Faced
      Where a has two or more faces, the area of all faces shall be included in determining the area of the , except that only one face of a double-faced shall be considered in determining the area when both faces are parallel and the farthest distance between faces does not exceed five feet, or when the interior angle of the faces does not exceed 45° if the boards are in a "V" configuration.
7A.6.2.   MAXIMUM SIGN AREA
   A.   Maximum area refers to total allowable area derived from a calculation of the length of a fronting on a public or private multiplied by the allowable area ratio in the applicable category, special , or additional standard. This is not applicable to Section 7A.11.1 Historic Districts.
   B.   Maximum area for individual types is determined in accordance with Section 7A.10.2.C Additional Type .
   C.   The maximum area for on a includes all lots and within the premise's boundaries unless the complies with the Section 7A.7  Design Option.
   D.   In the case where a   or portion of   is within 250 feet of a , the     area calculation for a commercial, office or industrial use is four feet per lineal foot of the affected   .
7A.6.3.   CHANGE OF COPY
   Refers to the situation where the message or design of an existing face is modified or changed, but the size, shape, framework or of the is not modified or changed. , marquees, electronic , and approved changeable copy are not subject to this definition. Where a change of copy requires a permit, it may be required to be reviewed as a new   with appropriate inspections.
7A.6.4.   
   A.   "Item of information" is used as part of the Section 7A.7  Design Option and refers to a word, , picture, symbol or a separate number or number combination. For example, 123 - 4000 equals two number combinations. Punctuation marks are not counted as an item of information.
   B.    that is used as part of the Section 7A.7  Design Option and is three inches or less in size is not part of the calculation of items of information.
   C.   A is permitted to have a rate of change of , graphic, or information not more than once every one minute. The copy shall not have any transitions or animations.
7A.6.5.   SIGN HEIGHT MEASUREMENT
   A.   The height is measured as the vertical distance from the beneath the to the topmost of the ; except that if the location has an lower than or equal to the grade of the road, the height is measured from the top of the curb (or highest point of the road nearest the property if no curb exists) to the highest point of the topmost on the . refers to the mean average elevation of ground after preparation at the bottom of a   , measured five feet from the bottom of the   at its four cardinal points.
   B.    Grade
      For and , the grade is the elevation of the outside edge of the   nearest to the or .
(Am. Ord. 11803, 12/8/2020)
7A.6.6.   CLEARANCE
   See definition in Article 11 Definitions.
7A.6.7.   SETBACK
   The   is measured from the leading edge of the to the face of curb or edge of the where no curb exists. The and must be installed on private property and set back at least 20 feet from the face of the curb, unless otherwise specified in the  .
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