The area of a
shall be determined as follows (see Figure 1: Area of a
):
A. Single Face
1. The entire area within a single continuous perimeter composed of squares or rectangles that enclose the extreme limits of the advertising message, announcement, declaration, demonstration, display, illustration, insignia, surface, or space of a similar nature, together with any frame or other material, color, or condition that forms an integral part of the display and is used to differentiate such
from the
against which it is placed, excluding the necessary supports or uprights on which such
is placed. In cases where non-useable space is within the measurement rectangle and the non-useable space is greater than fifty-percent of the area of the useable
area, the measurement rectangles may enclose the useable
area only.
2. Individual Letters
Where a
consists only of individual letters, numerals, symbols or other similar components and is painted on or attached flat against the
of a
, and where such individual components are without integrated background definition and are not within a circumscribed frame area, the total area of the
shall be the area of the square or rectangle that circumscribes the entire message.
B. Two or More Faced
Where a
has two or more faces, the area of all faces shall be included in determining the area of the
, except that only one face of a double-faced
shall be considered in determining the
area when both faces are parallel and the farthest distance between faces does not exceed five feet, or when the interior angle of the
faces does not exceed 45° if the boards are in a "V" configuration.