a. A business using a bicycle for commercial purposes, as defined in subdivision a of section 10-157, shall post one or more signs at each site of such business, provided that, if such business has only a post office address within the city, such business shall provide a written notice to each of its bicycle operators. Such sign or notice shall summarize:
(1) the responsibilities of bicycle operators and businesses using a bicycle for commercial purposes pursuant to section 10-157; and
(2) the provisions of the vehicle and traffic law, administrative code of the city of New York and department of transportation traffic rules and regulations that the commissioner of transportation in his or her discretion determines are most important for the safe operation of bicycles in the city. The department of transportation shall post on its website the provisions required to be summarized on such sign or notice under this subdivision.
b. Every sign or notice required pursuant to subdivision a of this section shall be:
(1) in English and Spanish and any other language spoken predominantly by any bicycle operator of a business using a bicycle for commercial purposes; and
(2) in the case of a sign, posted in a manner conspicuous to such business's bicycle operators and to patrons of such business present at the business site; or
(3) in the case of a notice, provided to such business's bicycle operators.
c. The commissioner of transportation shall promulgate such rules and regulations as may be required to effectuate the purposes of this section, including rules and regulations governing the content, size and manner of display of signs required pursuant to this section and shall make a model sign available on the department of transportation's website.
d. (1) The violation of any provision of subdivision a or b of this section, or of any of the rules or regulations that may be promulgated pursuant hereto, shall be a violation triable by a judge of the criminal court of the city of New York and upon conviction thereof shall be punishable by a fine of not less than $100 nor more than $250 or imprisonment for not more than 15 days or both such fine and imprisonment.
(2) The violation of any provision of subdivision a or b of this section or any of the rules or regulations promulgated pursuant hereto shall be punishable by a civil penalty of $100 and a second or subsequent violation of the same provision of this section or rule promulgated pursuant hereto more than 30 days after such prior violation shall be punishable by an additional civil penalty of $100. With respect to first time violations of such subdivisions or rules, the commissioner of transportation shall notify a business using a bicycle for commercial purposes of such violation and request that action be taken to correct such violation in such a manner within 30 days and shall afford such business an opportunity to contest the commissioner’s finding in a manner set forth in the rules of the department of transportation. Such civil penalties may be in addition to any criminal penalty imposed, and shall be recoverable against such business in an action or proceeding in any court or tribunal of competent jurisdiction or the environmental control board.
e. The provisions of this section shall be enforceable by an authorized employee of the police department or department of transportation or any other person authorized by law.
(Am. L.L. 2017/091, 5/30/2017, eff. 9/27/2017; Am. L.L. 2023/151, 11/17/2023, eff. 11/17/2023)