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17-12-0101 The sign regulations of this chapter are intended to balance the public interest – in promoting a safe, well-maintained and attractive city – with the interests of businesses, organizations and individuals in ensuring the ability to identify and advertise products, services and ideas, and with the interests of the city and other units of government in communicating public service and emergency messages on a city-wide basis in a coordinated and timely manner through an integrated network of city digital signs. The regulations have the following specific objectives:
(Added Coun. J. 5-26-04, p. 25275; Amend Coun. J. 12-12-12, p. 44485, § 6)
Sign may be erected, placed, established, painted, created or maintained only in conformance with the standards, procedures, exemptions and other requirements of this Chapter and other applicable city regulations. In the event of conflict between the regulations of this chapter and those of other local, state or federal regulations, the more restrictive regulation governs, to the extent allowed by law.
(Added Coun. J. 5-26-04, p. 25275)
Any sign allowed under this chapter may contain any lawful noncommercial message that does not directly advertise a specific business, proprietary product or service, or any other commercial activity, so long as the sign complies with the size, height, and other requirements of this chapter.
(Added Coun. J. 5-26-04, p. 25275; Amend Coun. J. 7-19-23, p. 1992, § 2)
17-12-0401 All signs legally erected or installed before the effective dates specified in Sec. 17-1-0200 may remain in place and in use, subject to Sec. 17-15-0500.
17-12-0402 All holders of permits for signs issued legally before the effective dates specified in Sec. 17-1-0200 may erect the signs that are the subject of such permits within the times allowed by such permits, and such signs will then be treated as though they had been erected before the effective dates specified in Sec. 17-1-0200 subject to Sec. 17-15-0500. However, such permits may not be extended or amended unless the sign that is the subject of such permit will conform to all of the requirements of this chapter.
17-12-0403 All violations of the sign regulations repealed by this Zoning Ordinance will remain violations and all penalties and enforcement remedies will be available to the city as though the violation were a violation of this Zoning Ordinance. However, if the effect of this Zoning Ordinance is to make a sign that was formerly illegal or nonconforming become conforming, then enforcement action will cease except to the extent of collecting penalties (other than removal of the sign) for violations that occurred before the effective dates specified in Sec. 17-1-0200.
(Added Coun. J. 5-26-04, p. 25275; Amend Coun. J. 3-9-05, p. 44391)
The following are exempt from regulation under this Zoning Ordinance.
17-12-0502 Any sign that is inside a building and is legible only from the lot on which it is located and is not legible from the public way or adjoining lot;
(Added Coun. J. 5-26-04, p. 25275; Amend Coun. J. 12-12-12, p. 44485, § 6; Amend Coun. J. 2-13-13, p. 47133, § 2; Amend Coun. J. 1-23-19, p. 94952, Art. I, § 29)
Figure 17-12-0601-A


17-12-0601-C Individual Letters or Elements. The area of a sign comprised of individual letters or elements attached to a building wall is determined by calculating the area of the smallest square or rectangle that can be drawn around the letters and/or elements. Signs consisting of individual letters and/or elements will be measured as one sign when the distance between the letters and/or elements is less than 2 times the dimension of each letter and/or element.

1. Exemption. For high-rise building signs, portions of individual letters and/or elements, which collectively form one individual letter sign, may extend beyond the dimensions of the smallest box that encapsulates all other high-rise building sign letters and/or elements; provided, (i) the total area of such extensions may not exceed 25% of the square footage contained within such box that encapsulates all other high-rise building sign letters and/or elements and (ii) the total square footage of such individual letter sign and any such extensions under (i) may not exceed the maximum high-rise building sign area square footage allowed at the corresponding building height at which the high-rise building sign is proposed.

17-12-0601-D Painted Wall Signs. The area of a painted wall sign is determined by calculating the area of the smallest square or rectangle that can be drawn around all of the sign elements. Sign elements will be measured as one unit when the distance between the elements is less than two times the length of each element.

(Added Coun. J. 5-26-04, p. 25275; Amend Coun. J. 4-30-14, p. 80382, § 5; Amend Coun. J. 10-31-18, p. 87780, § 1; Amend Coun. J. 3-24-21, p. 29061, § 1; Amend Coun. J. 7-19-23, p. 1992, § 2)
The following are prohibited in all zoning districts:
17-12-0702 roof signs, except those allowed as high-rise building signs pursuant to the definition of high-rise building signs and the standards of Sec. 17-12-1005-D;

(Added Coun. J. 5-26-04, p. 25275; Amend Coun. J. 12-12-12, p. 44485, § 6; Amend Coun. J. 2-13-13, p. 47133, § 2)
(Added Coun. J. 5-26-04, p. 25275; Amend Coun. J. 12-12-12, p. 44485, § 6; Amend Coun. J. 2-13-13, p. 47133, § 2; Amend Coun. J. 4-30-14, p. 80382, § 5)
17-12-0802 Sign Placement. All signs and sign structures must be located on private property, within the boundaries of the zoning lot, except when expressly allowed to extend into the right-of-way and provided further, however, that city digital signs and city digital sign structures may be located on public property and may be within, partially within, or outside the boundaries of the zoning lot.
1. Residential Districts. In addition to any other signs allowed, one temporary wall sign is allowed per street frontage in R and DR districts. Such a temporary wall sign:
(a) may not exceed 18 inches ×18 inches in area in RS1, RS2, or RS3 districts;
(b) may not exceed 1 square feet × linear street frontage in area in RT 3.5, RT4, RM4.5, RM5, RM5.5 RM6, RM6.5 or DR districts; and
(c) may not be mounted at a height above one story or 20 feet, whichever is less, in any R or DR district.
2. Business, Commercial, Downtown and Manufacturing Districts. In addition to any other signs allowed, one temporary wall sign is allowed per street frontage in B, C, M, DC, DX and DS districts. Such a temporary wall sign:
(a) may not exceed 2 square feet × linear street frontage in area;
(b) may not be mounted at a height above 2 stories or 30 feet, whichever is less; and
(c) may not remain in place for more than one year.
1. Residential Districts. In addition to any other signs allowed, one temporary freestanding sign is allowed per street frontage in R and DR districts. Such a temporary freestanding sign:
(a) may not exceed 18 inches ×18 inches in area or 4 feet in height in RS1, RS2, or RS3 districts;
(b) may not exceed 2 square feet × linear street frontage in area or 10 feet in height in RT3.5, RT4, RM4.5, RM5, RM5.5 RM6, RM6.5 or DR districts; and
(c) may not project into the public way.
2. Business, Commercial, Downtown and Manufacturing Districts. In addition to any other signs allowed, one temporary freestanding sign is allowed per street frontage in B, C, M, DC, DX and DS districts. Such a temporary freestanding sign:
(a) may not exceed 2 square feet × linear street frontage in area;
(b) may not exceed 24 feet in height;
(c) may not project into the public way; and
(d) may not remain in place for more than one year.
1. Residential Districts. Temporary banners in R and DR districts are exempt from the standards for permanent signs and are not counted in determining the total area of all signs on the lot. The following standards apply to temporary banners in R and DR districts:
(a) Temporary banners are not allowed on lots with detached houses, two-flats or townhouses.
(b) Temporary banners are allowed on lots with multi-unit residential buildings, provided that no more than one temporary banner is allowed for each 50 dwelling units in the building, up to a maximum of 3 banners. Temporary banners may not exceed 32 square feet in area and no more than one may be attached to each building wall. The mounted height of the temporary banner may not exceed 24 feet. Temporary banners on multi-unit buildings may be in place for no more than 180 days in any calendar year.
(c) One temporary banner is allowed on lots with allowed nonresidential uses. Such banners may not exceed 32 square feet in area and may remain in place for no more than 180 days per calendar year.
2. Business, Commercial, Downtown and Manufacturing Districts. Temporary banners in B, C, M, DC, DX and DS are subject to the standards applicable to permanent signs and are counted in the total square footage of signage allowed on the site.
17-12-0804-E Special Events Signs. The Zoning Administrator is authorized to issue temporary sign permits for special event signs and to impose time limits and other restrictions on the use, location, dimensions and characteristics of such signs to ensure that they are consistent with the purposes of this chapter.
(Added Coun. J. 5-26-04, p. 25275; Amend Coun. J. 11-8-12, p. 38872, § 255; Amend Coun. J. 12-12-12, p. 44485, § 6; Amend Coun. J. 4-30-14, p. 80382, § 5)
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