All proposed exterior signage requires the review and approval of a sign permit by the city of West Des Moines. All signage within the Village Of Ponderosa shall be reviewed and approved by the Village Of Ponderosa's design review committee prior to approval by the city of West Des Moines and documentation of their approval shall be submitted to the city with the sign permit application. The city shall review the application and make the final determination as to whether a sign meets all applicable requirements prior to issuance of a permit and installation. Any signage not specifically addressed within this ordinance shall comply with the West Des Moines sign code. The following sign regulations shall apply:
A. Development Identification Signs:
1. Primary (labeled as E1 on exhibit 18A) and secondary (labeled as E2 on exhibit 18A) ground monument signs as generally illustrated in exhibit 28 shall be allowed at the locations indicated in exhibit 18A.
2. These signs shall be set back a minimum of ten feet (10') from the public street right of way and fifteen feet (15') from the back of curb of the private streets. In addition, these signs should be located to not block visibility at intersections and so located to accommodate future potential traffic signal poles and structures.
3. These signs shall only indicate the development name; no tenant identification is allowed.
4. These signs shall be consistent with the following size limitations:
a. Primary development identification sign (E1): Landscape sign a maximum of eight feet (8') in height, seventy five feet (75') in length, and three feet (3') in width. The text copy shall not exceed sixty (60) square feet.
b. Secondary development identification signs (a.k.a.: village markers) (E2): Shall be a columnar brick or stone structure a maximum of five and one-half feet (51/2') in height and two feet (2') in width. The text copy shall not exceed four (4) square feet per side of the structure.
c. These signs shall be either "halo lit" or externally illuminated with ground lights directed at the face of the sign; shields shall be installed to prevent light spillover beyond the sign face.
5. A custom development identification sign may be placed in the center of the roundabout with the review and approval of a specific site plan by the city council through the site plan process. As part of the approval, the council shall establish the overall structure and text copy size limitations and details of the signage (labeled as E3 on exhibit 18A).
B. Business Identification Signs:
1. Building Mounted Signs:
a. Wall Signage:
(1) All office, retail, and mixed use buildings within the market district shall be allowed exterior wall signage in accordance with the following:
(A) All wall signage shall consist of individual three-dimensional letters. No cabinet or panel signs shall be allowed except for contoured cabinet signs necessary to display logos. (Ord. 2093, 6-1-2015)
(B) A total of one square foot of copy per one linear foot of tenant space which faces a public street or internal private street, shall be allowed per tenant. If the side of the building with the main entrance faces away from a street frontage, that wall may be counted in the calculations at a rate of one- half (1/2) the linear footage of said wall. At no time shall more than two (2) walls be used to compute allowable signage and no wall area shall be allowed to have more signage on that side of the building than what the wall would earn at one square foot per linear foot of building wall. The number of signs is limited only by the maximum allowable square footage. Of the total square footage of signage allowed, a maximum one- half (1/2) square foot per linear foot of tenant space which contains the primary public entrance may be located on a window or wall that is not immediately adjacent to the tenant space but still within the same building. (Ord. 2138, 2-22-2016)
(C) No illuminated wall signs shall be located on a facade which faces residential dwellings, except residential uses incorporated as part of a mixed use building or in situations in which the residential dwelling structure is located more than two hundred feet (200') from the business displaying the sign.
b. Projecting Signs: Projecting signs as defined in the city of West Des Moines' sign code may be used as part of the allowed signage on buildings within the Market Street district in lieu of traditional wall signage. All projecting signs shall comply with the regulations within the sign code except as noted otherwise in this ordinance. Said signs shall not project above the primary roofline of the building to which it is attached.
c. Projecting Pedestrian Signs: Projecting signs consistent in design and intent as "under awning signs" identified within the city of West Des Moines' sign code may be allowed. The pedestrian projecting signs are intended to provide information to pedestrians and therefore are not intended to be of a size and scale to be legible to passing vehicles and draw vehicles from adjacent roadways. This type of signage is in addition to allowed wall signage.
(1) All office, retail, and mixed use buildings within the market district may be allowed projecting pedestrian signage in accordance with the following:
(A) A maximum of ten (10) square feet, including copy and background, shall be allowed per public door per tenant space.
(B) Signs located under a canopy or the building arcade on the western side of Market Street shall be located wholly under the canopy or arcade. Unless integrated as part of an architectural element that is an extension of the building; projecting pedestrian signs which are attached to a building but not under a canopy or arcade shall not project from the wall face more than thirty inches (30").
(C) The bottom of the sign shall be a minimum of eight feet (8') of vertical clearance over pedestrian walkways and fourteen (14) above any drive or vehicle access.
C. Wayfinding Signs:
1. Ground Signs (Monument And Landscape Signs):
a. Within the market district there shall be a maximum of six (6) ground signs allowed which are to be utilized for the identification of multiple tenants within the district. These signs are intended to provide tenant information and serve as tenant directional signage or wayfinding signs of a scale to be visible by the motoring public. Multiple buildings and tenants may be identified on each sign. Individual monument/landscape signs for buildings or parcels as typically allowed by the sign code shall be prohibited. A single tenant may occupy the entire sign area of one of the six (6) signs, but approval and acknowledgment from the Village Of Ponderosa's design review committee confirming that one of these signs is being allocated to one tenant shall be submitted with the sign permit application to the city prior to installation of the sign.
b. These signs shall be located a minimum of fifteen feet (15') from back of curb/property line whichever is more restrictive and situated so as to not obstruct visibility at street intersections and/or intersections of street and lot access drives.
c. Sign structure shall not exceed six feet (6') in height, five feet (5') in width and two feet (2') in depth and of which, the top three feet (3') shall be dedicated to identification of the building name and tenants.
2. Pedestrian Signs: Pedestrian directional signage such as would be typically found on informational kiosks shall be allowed along pedestrian pathways in accordance with the following:
a. Said signage is not intended to be legible to nor direct vehicular traffic.
b. A maximum of six (6) "kiosks" shall be allowed within the Village Of Ponderosa development.
c. Said kiosks may include a map identifying building names and businesses within various buildings. Multiple buildings and tenants may be identified on each sign.
d. Individual business identification copy may not exceed two inches (2") in height.
e. Signs shall be located a minimum of fifteen feet (15') from the property line or back of curb of a private street and shall not block pedestrian or vehicle visibility at intersections.
f. Signs shall not exceed six feet (6') in height and three feet (3') in width or depth.
3. Directional Signs: Generic directional signs (without distinct tenant identification) such as "drive-through", "entrance/exit", etc., shall be governed by the regulations set forth in the sign code for "directional signs" in the professional commerce park (PCP) district.
D. Village Of Ponderosa Identification: Signage, medallions, keystones, banners, pavement markings, etc., that display the development's logo, initials, or name may be integrated into the development to further enhance the character of the development; no individual tenant identification is allowed.
E. Murals, Banners, Window Graphics, And Projected Images: Art elements, such as murals, large scale graphic images displayed in windows, banners, and projected media on pavement or walls shall be encouraged to provide interest, color, and festivity to the area. With the exception of the Village Of Ponderosa's logo, said elements shall not include or display logos, be recognizable as part of a corporate identity, or draw attention to or otherwise advertise or identify any one use, product, business, establishment or service. The director of development services shall review and approve all proposals and determine whether the proposal is in compliance before they are installed or displayed. Images determined to be recognizable as part of a corporate identity, draw attention to or otherwise advertise or identify a use, product, business, establishment or service may be allowed; however, the image shall be counted as part of the square footage of wall signage allowed for the associated building or tenant.
F. Active Adult/Senior Residential Signage: Signage may be provided for the active adult/senior residential development on parcels 3D and 4A identifying this area as a distinct residential neighborhood as follows:
1. A general neighborhood sign can be located along Village View Drive at both the eastern and western edges of parcels 3D and 4A. A maximum of twenty (20) square feet of text can be provided at each of the two (2) locations. Total sign area to be a maximum of twenty five (25) square feet.
2. Building identification signs can be provided for each of the four (4) buildings. These signs cannot face any adjacent single- family neighborhoods. A maximum of fifteen (15) square feet of text can be provided at each of the four (4) locations. Total sign area to be a maximum of twenty (20) square feet.
G. Fiber Optic Signs: LED or fiber optic signs may be permitted at the discretion of the director of development services. No moving signs are allowed.
H. Advertising: No aerial or search lights are allowed for advertising purposes but may be used to promote village sponsored events after obtainment of the proper permits from the city. (Ord. 2093, 6-1-2015)