All of the land uses in the Bridgewood PUD will share a common architectural character so that visitors will feel they are in a unified residential community and not merely in a series of independent projects. The architectural design will incorporate exterior materials and design elements that have withstood the test of time. The City Council of West Des Moines, after having received a recommendation from the Planning and Zoning Commission of West Des Moines, shall determine the appropriateness of an architectural material when used as a primary element as to whether it enhances the physical appearance, or provides continuity desired to unite all structures within the property together into one project concept. Care shall be taken to design structures of integrity, continuity and a sense of proportion. Emphasis shall be placed on designing buildings that will have an equally attractive appearance on all sides of the structure. (Ord. 1322, 8-10-1998)