No pole sign as defined by the West Des Moines city sign code shall be incorporated into any development within the South Water Tower Place PUD. Ground sign standards shall be used for the construction of freestanding signage as provided for within the West Des Moines city sign code for the PCP professional commerce park district.
All signage constructed as wall signs on building fascia within the PUD shall incorporate aesthetic features compatible with the overall character of the development. All wall signs shall be composed of solid individual letters attached to the building fascia, or individual letters of anodized aluminum, galvanized metal, illuminated self-contained with translucent plastic faces set in anodized aluminum returns and trim. Panel signs with letters incorporated or painted upon a panel or wall area shall be prohibited. For the purpose of this ordinance, panel signs shall be defined as a wall sign with a self-contained frame covered with a translucent face which is internally illuminated and extends away from the wall that it is attached to. These type of signs are sometimes referred to as "cabinet signs" or "can signs". Signs with exposed neon lights, moving lights or flashing lights attached to the exterior of the building, monument sign or visible from the exterior of the building shall be prohibited. Temporary advertising or promotional signage attached to exterior windows or walls shall be allowed only with an approved temporary signage permit issued through the building department under the provisions for temporary signage in the city code. (Ord. 1147, 7-31-1995)