No pole sign, as defined by the West Des Moines City Sign Code, shall be incorporated into any development within the Blue Creek PUD. Ground sign standards shall be used for the construction of freestanding signage within each parcel as set forth within the West Des Moines City Sign Code for the PCP Professional Commerce Park District. Setbacks for ground signage shall be measured from the boundary of the ingress-egress parcel as if it were a public street right-of-way. No ground signs shall be permitted in excess of ten feet (10') in height for Lots 2 and 3; and fifteen feet (15') for Lots 1 and 4.
All signage constructed as wall signs on building fascia within the PUD shall incorporate aesthetic features compatible with the overall character of the development. The main entrance frontage of the building adjacent to the joint ingress-egress easement shall be utilized in calculating the maximum five percent (5%) of the building face permitted for wall signage. In the event that any parcel should have more than one building face fronting on the joint ingress-egress drive, the developer/owner shall be allowed to designate one of the adjacent building faces as the wall to be used to calculate the permitted wall signage. All wall signs will be composed of solid individual letters, attached to the building fascia, or individual letters of anodized aluminum, galvanized metal, illuminated self-contained with translucent plastic faces set in anodized aluminum returns and trim; panel signs with letters incorporated or painted upon a panel or wall area shall be prohibited. Advertising or promotional temporary signage attached to exterior windows or walls including exposed neon lights visible from the exterior of the building shall be prohibited; except as approved by the City Council of West Des Moines, after receiving a recommendation from the Planning and Zoning Commission of West Des Moines, neon lights may be used as a limited architectural element for signage. (Ord. 1175, 4-8-1996)