No pole sign, as defined by the West Des Moines city sign code, shall be incorporated into any development within the Water Tower Place PUD.
All proposed ground and exterior wall signage requires a sign permit issued by the city of West Des Moines through normal sign review procedures. Unless otherwise prescribed herein, signage shall abide by the standards and regulations as set forth in title 9, chapter 18, "Signs", of the city code for the regional commercial (RC) district.
A. Ground Signs:
1. Development Sign:
a. One development sign which identifies the name of the development and a maximum of two (2) tenants within the development shall be allowed at the corner of 42nd Street and University Avenue.
b. The name of the development shall be the predominant copy on the sign with the tenant copy smaller and secondary to the development identification copy. The tenant identification copy area shall not exceed fifty percent (50%) of the total sign structure area. The tenant copy area shall be comprised of individually attached and illuminated letters or a panel sign sized and treated (opaque vinyl or router face) to minimize the amount of the sign area that illuminates.
c. Development and tenant identification copy shall be located no higher than nine feet (9'). No additional mounding or berming of soil shall be allowed to elevate the sign except as required as part of a site plan for screening purposes.
d. Existing sign may not be relocated closer to the University Avenue street right of way and shall not be located within the ultimate street right of way without approval by the city of West Des Moines. The sign shall be set back a minimum of twenty feet (20') from the ultimate public street right of way line of 42nd Street. New signs shall be located out of the vision triangles for an intersection.
2. Tenant Monument Signs:
a. A maximum of one tenant monument sign per frontage per lot which identifies businesses located within the development shall be allowed.
b. Existing signs may not be increased in size without the approval of the city council. New tenant monument signs shall meet code requirements for either a "landscape" or "monument" sign as defined in city code. The tenant copy area shall be comprised of a router face panel to minimize the amount of the sign area that illuminates and give the appearance of individual letters.
c. Existing signs may not be relocated closer to a street right of way. New signs shall abide by code requirements for setbacks as determined by the intended size and type of sign. No sign shall be located within the ultimate street right of way and new signs shall be located out of the vision triangles for an intersection.
d. Said signs shall be landscaped at the base of the sign. No additional mounding or berming of soil shall be allowed to elevate the sign except as required as part of a site plan for screening purposes.
3. Directional Signs:
a. Directional signs may be allowed interior to the development to assist in directing patrons through the site. The intent of directional signage is not to draw people off of the public street, so letter size and sign location shall be designed to minimize visibility and readability from the exterior of the property. Said signs shall be placed at vehicle decision points to aid in directing patrons around the site.
b. Said signage may contain tenant identification.
c. Said sign structure shall be a maximum height of four feet (4') and shall not exceed forty (40) square feet in size.
B. Wall Signage: All signage constructed as wall signs on building fascia within the PUD shall incorporate aesthetic features compatible with the overall character of the development. All wall signs will be composed of solid individual letters attached to the building fascia, or individual letters of anodized aluminum, galvanized metal, illuminated self-contained with translucent plastic faces set in anodized aluminum returns and trim; panel signs with letters incorporated or painted upon a panel or wall area shall be prohibited. Advertising or promotional temporary signage attached to exterior windows or walls including exposed neon lights visible from the exterior of the building shall be prohibited. (Ord. 1924, 5-31-2011)