All signage shall follow the precedent images contained in the Grand Avenue Redevelopment Plan and shall comply with title 9, chapter 18 of the city code except as modified herein or within the Grand Avenue Redevelopment Plan. Recognizing that the ballroom building has been listed on the National Register of Historic Places, new signage for the Val Air Ballroom shall be compatible with the site's historic character by using design, materials, and technology of the mid-century era (Googie style). All modifications to existing signage or repair and/or replacement shall be of like kind or revert back to the original historic appearance if not replacing original material. It is strongly recommended that any alterations to the existing signage follow guidance provided by the State Historic Preservation Office. Sign design and construction not typically allowed by code may be permitted by the Director of Development Services if it is deemed to carry and reinforce the design intent of the Val-Gate district. Allowance of alternate design and construction measures shall only be allowed if there is no other code compliant manner in which to create the sign. The use of LED illumination for signage emulating "neon style" lighting and relevant to the architectural theme of the district may be allowed with the approval of the State Historic Preservation Office. The following additional modifications to title 9, chapter 18 of the city code are hereby made:
A. Business Identification Signs:
1. Business identification signs, including wall, ground monument, roof, and projecting signs shall be consistent with and reinforce the design intent of the redevelopment plan.
2. For existing iconic signage, or any proposed signage that is found to reflect the intent of the redevelopment plan, this site shall be allowed one and one half (1.5) square foot of wall signage per linear foot of the building wall that contains the main entrance to the building. The allowed signage may be divided into multiple signs as long as the total amount of sign area earned, based upon the formula above, is not exceeded. Wall signage may project above the roof line of the structure/wall of which it is attached. If the proposed signage is not found to reflect the intent of the redevelopment plan guidelines, the allowed wall signage shall be permitted at one (1) square foot of wall signage per linear foot of the building wall that contains the main entrance to the building.
3. Ground monument signs shall be allowed in accordance with city code with the following exception:
a. The main sign structure shall not exceed thirty-five (35) square feet and five feet (5') in height at a ten-foot (10') setback, or sixty-four (64) square feet and seven-foot (7') in height at a twenty-foot (20') setback. Up to an additional one foot (1') of height shall be allowed for columns or other architectural elements. Changeable copy in compliance with Sign Code regulations and appropriate for the era as depicted in the Grand Avenue Redevelopment Plan (no electronic message boards) shall be allowed up to seventy five percent (75%) of the sign face. (Ord. 2595, 1-2-2024)
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