No pole sign, as defined by the West Des Moines City Sign Code, shall be incorporated into any development within the West Lakes PUD. Ground sign standards shall be used for the construction of freestanding signage as provided for within the West Des Moines City Sign Code for the PCP Professional Commerce Park District.
Parcel A and Parcel B shall be restricted to a maximum of four (4) freestanding ground mounted signs, one each on University Avenue, 74th Street, Westown Parkway and 71st Street, providing the signage on Westown Parkway shall be restricted to office park entrance identification only and any and all wall signage prohibited on the building facing Westown Parkway.
All signage constructed as wall signs on building fascia within the PUD shall incorporate aesthetic features compatible with the overall character of the development. All wall signs will be composed of solid individual letters attached to the building fascia, or individual letters of anodized aluminum, galvanized metal, illuminated self contained with translucent plastic faces set in anodized aluminum returns and trim; panel signs with letters incorporated or painted upon a panel or wall area shall be prohibited. Advertising or promotional temporary signage attached to exterior windows or walls including exposed neon lights visible from the exterior of the building shall be prohibited. (Ord. 1330, 10-5-1998)