All proposed exterior signage requires the review and approval of a sign permit by the City of West Des Moines. Signage shall be consistent with title 9, chapter 18 of the city code except as modified herein or within the Grand Avenue Redevelopment Plan. All signage must be consistent in design with the Grand Avenue Redevelopment Plan. The following signage may be allowed:
A. Business Identification Signs:
1. One ground mounted monument sign shall be permitted for the Wendy’s PUD. Said sign shall be limited in height to five feet (5') and sign area copy of thirty-five (35) square feet. Said sign shall be set back a minimum of five feet (5') from the right of way.
2. This site shall be allowed one (1) square foot of wall signage per linear foot of building frontage along Grand Avenue.? The allowed signage may be divided into multiple signs as long as the total amount of sign area earned, based upon the formulas above, is not exceeded. Wall signs shall not exceed one (1) square foot per the building façade’s linear footage (i.e. a twenty feet (20') long building side is allowed up to twenty (20) square foot of signage). If the main entry to a building faces away from the street frontage, that wall area of the building would earn signage at a rate of one-half (1/2) square foot of sign area per linear footage of said wall.
3. Window Signs: Window graphics must be less than twenty-five percent (25%) of the glazed surface on the windows on the same wall to be allowed as window signage. Window signage is not counted towards allowed building signage and no permit is required. If window graphics exceed the twenty-five percent (25%) allowed, they are counted toward the allowed building signage and would require a permit.
4. Illuminated banding (led) may be allowed on the primary structure, canopy and/or monument signs if it is approved as part of the architectural design and meets the intent of the Grand Avenue Redevelopment Plan to reflect typical 1950's design.
5. All signs: Lighted signs will be required to have a timer to shut off the sign illumination, as required in the City Sign Code, between 11:00 PM and 5:00 AM unless the business is open later than 11:00 PM, then the signs shall be shut off within one hour of closing.
B. Menu Order Boards: Due to the size of the property and immediately adjacent roadways, it is recognized that the mitigation of all views of menu boards from outside of the property may not be possible. Efforts shall be made through menu order board placement, orientation and letter size to minimize the identification of Wendy’s that is visible from beyond the property boundaries. (Ord. 2469, 5-3-2021)