All proposed exterior signage requires the review and approval of a sign permit by the city of West Des Moines. All signage shall reinforce the aesthetic concept as depicted by the precedent images in exhibit C on file in the city and Grand Avenue redevelopment district plan and shall comply with title 9, chapter 18 of the city code except as modified herein or within the Grand Avenue redevelopment plan. Sign design and construction not typically allowed by code may be permitted by the sign administrator if it is deemed to carry and reinforce the design intent of the Val-Gate district. Allowance of alternate design and construction measures shall only be allowed if there is no other code compliant manner in which to create the sign. The use of LED illumination for signage emulating "neon style" lighting and relevant to the architectural theme of the district may be allowed with the approval of the development, planning and inspection manager. The following additional modifications to title 9, chapter 18 of the city code are hereby made:
A. Business Identification Signs:
1. Business identification signs, including wall, ground monument, pole (pylon), roof, and projecting signs shall be consistent with and reinforce the design intent of the redevelopment plan.
2. Roof signs shall be permitted in lieu of or as part of the allowable wall or canopy signage for the development. For the primary building, said sign must be comprised of individual letters with the letters extending above the primary building roof no higher than seven feet (7') from the top of the primary roof parapet. A roof sign associated with the canopy may be placed entirely above the canopy as long as it is deemed to be part of an architectural element which carries and reinforces the design intent of the Val-Gate district. Painted roof signs shall not be allowed.
3. Ground monument signs shall be allowed in accordance with city code for the CMC district with the following exceptions:
a. The main sign structure shall not exceed thirty five (35) square feet and five feet (5') in height. Up to an additional two feet (2') of height shall be allowed for architectural elements.
b. Signs shall be set back from the PUD boundaries so as to not block pedestrian and vehicular visibility at intersections.
4. Illuminated banding (LED) may be allowed on the primary structure, canopy and monument signs if it is approved as part of the architectural design.
5. Illuminated business identification signs shall be turned off no later than one hour after the last retail or restaurant establishment in the Grand Avenue redevelopment plan area closes. (Ord. 2026, 4-21-2014)