All proposed exterior signage requires the review and approval of a sign permit by the city of West Des Moines. Signage shall be consistent with title 9, chapter 18 of the city code except as modified herein or within the Grand Avenue redevelopment plan. All signage must be consistent in design with the Grand Avenue redevelopment plan. The following signage may be allowed:
A. Business Identification Signs:
1. One ground mounted monument sign shall be permitted for the Taco John's PUD. Said sign shall be limited in height to five feet (5') and sign area copy of thirty five (35) square feet. Said sign shall be set back a minimum of five feet (5') from the right of way.
2. One roof sign shall be permitted on the elevation facing Grand Avenue only, provided it is mounted on a lower roof element so said sign does not project above the highest point of the building roof. Square footage of a roof mounted sign shall count toward the allowable square footage for a wall sign.
3. One projecting sign shall be permitted and may be allowed to extend above the building roof no more than one-half (1/2) the height of the sign.
4. Panel signs on the building shall be allowed.
5. Illuminated wall banding may be allowed, however, all such banding shall count toward the permissible wall signage square footage.
6. Illuminated business identification signs shall be turned off no later than one hour after the last retail or restaurant establishment in the Grand Avenue redevelopment plan area closes. Signage which faces residential dwellings shall not be illuminated.
7. No exterior signage is allowed for second floor or above tenants. (Ord. 1897, 12-13-2010)