7A.11.2 .   PEDESTRIAN BUSINESS DISTRICT
   A.    Location
      The pedestrian business includes property as shown in Figure 1: Pedestrian Business Downtown; Figure 2: Pedestrian Business Fourth Avenue; Figure 3: Pedestrian Business Park Avenue; and Figure 4: Pedestrian Business Mercado.
Figure 1: Pedestrian Business Downtown
Figure 2: Pedestrian Business Fourth Avenue
Figure 3: Pedestrian Business Park Avenue
Figure 4: Pedestrian Business Mercado
   B.   Intent
       in the pedestrian business should provide clear and understandable identification for , businesses, and parking. on historic should be carefully designed and located to respect the visual integrity of the historic architecture, including scale, proportions, surface texture and decorative ornamentation.
   C.   Maximum Total Area
      Three square feet per foot of   .
   D.   Permitted Signs
      1.    generally permitted and types listed in Section 7A.10, except as modified by this subsection for this , and exempt under Section 7A.8 Exempt and Prohibited .
      2.    .
      3.    , and curbside.
      4.    , low profile and monument type only.
         a.   Maximum number: One per per   where a   is set back at least ten feet from a public , or one per   for a surface parking lot where parking is the primary use of the property.
         b.   Maximum area: 20 square feet per .
         c.   Parking lots: Where used to identify a commercial parking facility, each must display the standard Parking I.D. symbol.
         d.   Maximum height: 12 feet above grade.
      5.    .
      6.    .
         a.   Allowed for commercial uses only.
         b.   Maximum area: 20 square feet.
         c.   Maximum height: 20 feet from grade (pedestrian surface) to top of or two feet below the , whichever is more restrictive.
         d.   Minimum : Eight feet between grade and bottom of .
         e.   Maximum projection from : Five feet.
      7.    .
      8.    .
      9.    .
      10.    . Maximum size: 30% of the area of each .
      11.   Heritage landmark (HLS), all types. The first HLS on a does not count toward the maximum total area.
      12.    .
(Am. Ord. 11803, 12/8/2020)