(a) Pump-signs.
(1) Each pump which dispenses gasoline or diesel motor fuel for sale at retail shall display a sign in compliance with the requirements of § 20-672 of the Administrative Code (hereinafter referred to as the "Sign"). The Sign shall be composed of two units, one shall contain the total selling price and the other shall contain the price breakdown box.
(2) The unit of the Sign setting forth the total selling price shall display the selling price per gallon including all applicable taxes and shall be accompanied by the statement "Includes All Taxes." All numbers used to display the total selling price shall be of uniform size and shall be at least 8 inches in height, and a stroke width of at least 7/8 inch. The statement "Includes All Taxes" shall be in letters of uniform size at least 1/2 inch in height and extending at least 5 1/2 inches.
(3) The unit of the Sign setting forth the price breakdown box shall be located in the lower right hand corner of the Sign and shall be no less than 6 inches in height and 4 inches in width. The price breakdown box shall include the basic price per gallon, the Federal and State taxes per gallon, the New York City sales tax per gallon, the City lead tax per gallon and the total selling price per gallon. All numbers used in the price breakdown box shall be of uniform size and shall be at least one inch in height with a stroke width of at least 3/16 of an inch.
(4) Where a tenth of a cent number is used on the Sign, that number must be at least 1/2 the size of the number to which it relates.
(5) All letters used to explain the information in the price breakdown box of the Sign shall be at least 1/4 inch in height and 1/8 of an inch in width.
(6) The Sign shall be securely fixed to the pump so that the information may be easily read from the dispensing side of the pump.
(7) If service of gasoline or diesel motor fuel may be made from more than one side of a pump or dispensing device, the Sign shall be so constructed as to be visible from each side from which dispensing takes place or a Sign shall be posted on each side that dispensing takes place.
(8) Each pump which dispenses more than two grades of gasoline shall display a sign which shall be not less than 13 inches in height and 26 inches in width and shall contain the total selling price and a price breakdown box for each grade of gasoline dispensed, and shall satisfy the following conditions and paragraphs (4), (6) and (7) of this 6 RCNY § 4-63(a): (i) The width space of the sign shall be equally divided among all of the grades of gasoline dispensed.
(ii) Each grade subdivision of the sign shall be composed of two units. One shall contain the total selling price and the other shall contain the price breakdown box.
(iii) The unit of the sign setting forth the total selling price shall display the grades and grade numbers advertised and prices per gallon including all applicable taxes and shall be accompanied by the statement "Includes All Taxes." All numbers used to display the total selling price shall be of uniform size.
(iv) For signs containing three or more grades of gasoline, the numbers relating to price shall be at least 7 1/2 inches in height and at least 1 1/2 inches in width and a stroke width of 1/2 inch.
(v) The price breakdown box for each grade subdivision shall be located directly below the total selling price for each grade and grade number advertised and shall be at least 3 3/8 inches in height and as wide as each grade subdivision. The price breakdown box shall include the basic price per gallon, the Federal and State taxes per gallon, the New York City sales tax per gallon, the City lead tax per gallon and the total selling price per gallon. All numbers in the price breakdown box shall be at least 5/8 inch in height and at least 3/8 inch in width with a stroke width of 1/8 inch.
(vi) All letters used to explain the information in the price breakdown box of the sign shall be at least 1/4 inch in height and at least 1/8 inch in width.
(vii) All letters and numbers advertising the grades of gasoline dispensed shall be at least one inch in height and at least 1/2 inch in width with a stroke width of at least 1/8 inch. The statement "Includes All Taxes" shall be in letters of uniform size at least one half inch in height.
(b) Petroleum product signs related to price, not located on dispensing equipment.
(1) Every sign, poster or placard used to display, advertise, or refer to the price of any petroleum product, including gasoline and diesel motor fuel, other than that used on a dispensing device, must clearly display:
(i) The name, trade name, brand, mark or symbol, and grade or quality classification, if any, and method of processing, of any displayed, advertised, or referred to products, or, if such products are sold without identification, such sign, placard or other display must refer clearly to such products as unbranded;
(a) If a product displayed, advertised, or referred to is associated with the same brand as the petroleum station offering such product for sale, the name, trade name, brand, mark or symbol of such product may be placed either adjacent to or directly above the grade or quality classification and the price(s) of such product, and all such information shall be deemed to be displayed on the same sign;
(b) If a product displayed, advertised, or referred to is unbranded or is associated with a different brand than the petroleum station offering such product for sale, the term "unbranded" or the name, trade name, brand, mark or symbol associated with such product must be displayed adjacent to the grade or quality classification and the price(s) of such product;
(ii) the price, including all applicable taxes, per unit of measure at which such product is customarily sold at retail, which for gasoline or diesel motor fuel must be by gallon;
(iii) near the price, the legend "Includes All Taxes;"
(iv) if gasoline is offered for sale, the price of the lowest grade of gasoline offered for sale; and
(v) if the price charged for a petroleum product displayed, advertised or referred to on the sign, poster or placard varies based on the form of payment, each price charged for that product along with language identifying the product and form or forms of payment associated with each price.
(2) The total number of signs, posters, and placards used to display, advertise or refer to the price of petroleum products shall not exceed the number of vehicular traffic streets upon which the service station faces. For the purpose of this section, signs used on dispensing devices shall not be included in the number of signs permitted to be displayed and a sandwich or "A" sign, placard, or poster shall be considered one sign.
(3) Any sign, poster or placard shall be located within the building line of the service station.
(4) Size requirements for letters and numbers on signs:
(i) All numbers referring to price must be the same height, width and thickness except when a tenth of a cent number is used, that number must be at least one half the size of the number to which it relates.
(ii) All letters must be of a height, width, and thickness that is no greater than the size of the largest number on the sign, poster, or placard referring to price.
(iii) Identification of the petroleum product offered for sale and any non-numerical language distinguishing the prices charged for different forms of payment must be in letters and numbers not less than one-half of the height, width and thickness of the numbers referring to price.
(iv) All letters and numbers shall be black on a white background or displayed on an illuminated light-emitting diode sign.
(Amended City Record 12/8/2017, eff. 1/7/2018)