16.38.110 General Provisions for All Signs.
   A.   Maintenance of Signs. Signs and supporting hardware, including temporary signs, shall be maintained in good repair and functioning properly at all times. Repairs to signs shall be of equal or better in quality of materials and design as the original sign. Signs which are not properly maintained and are dilapidated shall be deemed to be a public nuisance.
   When existing signs are removed or replaced, all brackets, poles, and other supports that are no longer required shall.be removed. Unpainted areas shall be painted to match the adjacent portion of the building or sign support structure.
   B.   Measurement of Sign Area.
      1.   The surface area of a sign shall be calculated by enclosing the extreme limits of all writing, logo, representation, emblem, or other display within a single continuous perimeter composed of squares or rectangles with no more than eight (8) lines.
FIGURE 3-12
MEASUREMENT OF SIGN AREA
      2.    Supporting framework or bracing that is clearly incidental to the display itself shall not be computed as sign area.
      3.   Double-faced signs shall be regarded as a single sign if the distance between each sign face does not exceed two (2) feet.
      4.   Where a sign consists of one or more three-dimensional objects (i.e., balls, cubes, clusters of objects, sculpture or statue-like trademarks), the sign area shall be measured as their maximum projection upon a vertical plane.
      5.   For signs that incorporate time and temperature devices, the area of these devices shall not be included in the total sign area.
   C.   Measurement of Sign Height. Sign height shall be measure as the vertical distance from the finished grade adjacent to the base of the sign structure to the highest point of the structure.
   D.   Illumination of Signs. The artificial illumination of signs, either from an internal or external source, shall be designed to eliminate negative impacts on surrounding rights-of-way and properties.
      1.   External light sources shall be directed and shielded to limit direct illumination of any object other than the sign.
      2.   The light from an illuminated sign shall not be of an intensity or brightness that will interfere with the reasonable enjoyment of surrounding residential properties.
      3.   Signs shall not have blinking, flashing, or fluttering lights or other illuminating devices that have a changing light intensity, brightness, or color.
      4.   Colored lights shall not be used at a location or in a manner so as to be confused or construed as traffic control devices.
      5.   Neither the direct nor reflected light from primary light sources shall create a hazard to operators of motor vehicles.
      6.   Reflective- type bulbs and incandescent lamps that exceed fifteen (15) watts shall not be used on the exterior surface of signs so as to expose the face of the bulb or lamp to a public right-of-way or adjacent property.
      7.   Light sources shall utilize energy efficient fixtures to the greatest extent possible.
   E.   Sign Copy. Except as provided pursuant to Section 16.38.020 (C) (Message Substitution), the copy of permanent signs shall relate only to the name and/or nature of the business. Permanent "come-on" signs that advertise continuous sales, special prices, etc. are not allowed. Sign copy shall include minimal information only. The name of the use or business shall be the dominant message on the sign. Monument signs shall contain the street address of the use(s) in compliance with Section 16.38.020(G) below.
(Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)