16.38.020 Applicability.
   A.   The standards in this chapter are intended to apply to signs in each zoning district in the city. Only signs authorized by this chapter shall be allowed unless otherwise expressly provided in this chapter.
   B.   If a new zoning district is created after the enactment of this chapter, the director shall make determinations as to the applicability of appropriate sign regulations in compliance with Chapter 16.04 (Interpretation of Code Provisions) until this chapter is amended to govern the new zoning district.
   C.   Message Substitution. The specific message displayed on any sign otherwise permitted under this Chapter 16.38 may be substituted with any noncommercial message that is not otherwise prohibited by this Chapter 16.38 at the discretion of the owner and without requiring additional review or approval by the City.
(Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)