In determining the consistency of each proposed sign with the purposes of this chapter, the following guidelines shall be applied:
A. That the proposed sign will be legible to the intended audience under normal viewing conditions, based on its proposed location, and the design of its visual element;
B. That the proposed sign will not obscure from view or detract from existing signs, based on its location, shape, color, and other similar considerations. Signs colors should be compatible with the architecture. The use of garish or fluorescent colors is considered inappropriate;
C. That the proposed sign shall be designed as an integral design element of a building's architecture and shall be architecturally compatible, including color and scale, with any building to which the sign is to be attached and with surrounding structure and will be in harmony with adjacent properties and surroundings, based on the size, shape, height, color, placement, and the proximity of the proposed signs to adjacent properties and surroundings;
D. That the proposed structure, sign, or display will be designed, constructed, and located so that it will not constitute a hazard to the public; and
E. If exposed raceways are proposed they shall be an integral part of the design.
(Ord. 524 Exhibit A, 2017; Ord. 182 § 2 (part), 1997)