A. Electronic message displays are permitted as an integral component of either of the following:
1. A permitted freestanding monument sign.
2. A sign type whose regulations refer to this section, subject to any additional limitations on electronic message signs set forth in the regulations for that sign type.
B. Except as provided in section 17-10-18 (drive-through signs), electronic message displays may occupy up to 50% of the allowable area of a sign face.
C. Electronic message displays may be full color and shall consist only of static messages that change not more frequently than once every 7.5 seconds.
D. Electronic message display messages must transition by instant change method. Scrolling, travelling, flashing, full-motion video, use of sound, and similar operational effects are prohibited.
E. Electronic message displays shall conform to the regulations of the outdoor lighting code.
F. An electronic message display visible from an existing residential use shall be installed a minimum of 150 feet from the property line of the residential use.