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A. General.
1. The sign-property owner or the sign-property owner’s representative may apply for a sign permit.
2. Except as provided in subparagraph 3 below, a sign permit is required prior to constructing, installing, placing, altering, or relocating any sign within the town.
3. A sign permit is not required for any of the following:
a. Change of sign copy
b. An exempt sign as defined in this chapter
c. A sign allowed by a state or federal law preemption of this chapter
d. Sign maintenance that does not change the design of the sign
B. Permit fees. Upon approval of an application for a sign permit, the applicant shall pay the applicable fee assessed in accordance with the fee schedule adopted and amended from time to time by the council.
C. Application.
1. A sign permit application shall be submitted for all signs requiring a permit.
2. A sign permit application must be accompanied by all items required by the sign permit application checklist.
D. Permit suspension or revocation. In addition to enforcement pursuant to chapter 5-7 of the town code, the planning manager may suspend or revoke a sign permit issued as a result of the applicant’s material omission or misstatement of fact. The planning manager shall give notice of any suspension or revocation to the applicant and to the sign-property owner.
Ordinance 2021.004 replaced “planning director” with “planning manager” in paragraph D
A. All signs shall incorporate design elements consistent with the overall architectural character of buildings and other improvements on the sign-premises.
B. Electric raceways and transformers shall be located to minimize visibility.
C. All signs shall be designed and constructed in conformance with current town building codes (see town code title 7).
D. All temporary signs shall be constructed using suitably durable materials as approved by the planning manager.
Ordinance 2021.004 replaced “planning director” with “planning manager” in paragraph D
A. Sign area shall be measured as follows:
1. Sign copy mounted on or painted on a background panel or area distinctively painted, textured, or constructed as a background for the sign copy shall be measured as that area contained within the sum of the smallest rectangles that will enclose both the sign copy and the background.

2. Sign copy mounted as individual letters or graphics against a wall, fascia, mansard, or parapet of a building or other structure that has not been painted, textured, or otherwise altered to provide a distinctive background for the sign copy shall be measured as a sum of the smallest polygon of not more than 12 sides that will enclose each word and each graphic in the total sign.

3. Signs with multiple faces shall be measured as follows:

a. The area of all faces shall be included in determining the area of the sign, except that only one face of a double-faced sign shall be considered in determining the sign area when both faces are parallel and the greatest distance between faces does not exceed five feet, or when the interior angle of the sign faces does not exceed 45 degrees in the case of a ‘V’- configured sign. If the area of one sign face exceeds the area of the sign’s opposing face, the area of the larger face shall be used to determine the sign area.
b. The area of a sign that contains three or more faces shall be calculated as 50% of the sum of the area of all faces.
c. Spherical, free-form, sculptural, or other non-planar sign area is measured as 50% of the sum of the areas using only the four vertical faces of the smallest six-faced polyhedron that will encompass the sign structure.

B. Sign height shall be measured as follows:
1. The height of a freestanding sign shall be measured as the vertical distance from the finished grade beneath the sign, exclusive of any filling, berming, mounding or landscaping done solely for the purpose of locating the sign, to the highest point of the sign. If the sign is proposed in a location in which the finished grade beneath the sign is lower than the grade of the adjacent roadway surface, the sign height shall be measured from the top of the curb, or crown of the adjacent roadway surface where no curb exists. The height of any monument base or other structure erected to support or ornament the sign shall be measured as part of the sign height.

2. Wall fascia, mansard, and parapet-mounted signs shall be measured as the vertical distance to the top of the sign or sign structure from the base of the wall on which the sign is located.

A. Any sign or sign component shall be promptly repaired or replaced if it:
1. Is damaged or deteriorated,
2. Constitutes a danger or hazard to public safety, or
3. Is reasonably determined by the planning manager, by reason of its appearance as viewed at ground level from the public right-of-way or from neighboring properties, to:
a. Be detrimental to property value
b. Be offensive to the senses, or
c. Reduce the aesthetic appearance of the area.
B. Maintenance of a sign shall include all of the following:
1. Periodic cleaning
2. Replacement of defective light sources
3. Repair or replacement of any faded, peeled, cracked, or otherwise damaged or broken parts
4. Any other activity necessary to restore the sign to compliance with the requirements of the sign permit issued for its installation and the provisions of this chapter.
Ordinance 2021.004 replaced “planning director” with “planning manager” in paragraph A.3
A. Special sign districts. Special sign districts may be established by ordinance. Special sign districts may have unique regulations applicable to them, which differ from those set forth in this chapter.
B. Specific plans. Sign regulations approved as part of a specific plan take precedence over this chapter within the specific plan area. Particular signage elements not addressed by the specific plan sign regulations shall be governed by this chapter.
C. Planned sign program. Sign regulations approved as part of a planned sign program take precedence over this chapter. Planned sign programs shall be reviewed by staff and subject to consideration and approval by the planning commission.
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