This chapter establishes reasonable regulations for the design, placement, construction, and maintenance of all signs within the town, to protect the public interest and achieve these community objectives:
A. To minimize the risk of personal injury and property damage from unregulated and improper sign placement, construction, and maintenance;
B. To balance private and public interests by providing opportunities for adequate signage for business identification and essential communication while preserving and enhancing the community environment, unique character and qualities of the town;
C. To promote the use of signs that are well-designed, of appropriate scale, and appropriately integrated into the built environment; and
D. To preserve and enhance the streetscape appearance throughout the town and the general appearance of business corridors.