No going-out-of-business sale shall be licensed or permitted for a period of more than thirty days, Sundays and legal holidays excepted. The thirty days shall be consecutive exclusive of Sundays and legal holidays, provided that if the licensee does not sell the quantity of merchandise listed in the application for a license, he or she may make application for extension of such license to the Mayor, and if, upon investigation, the Mayor is satisfied as to the truth of the statements contained in the application for renewal, he or she shall issue a renewal license for a period of not more than thirty days. A maximum of one such renewal may be granted except when the cause is justified to the satisfaction of the Mayor, and then additional thirty-day renewals may be granted until all the disposable inventory listed in the original application for a license is sold.
No license shall be issued to any person to conduct a sale at the same location where the applicant has terminated a prior sale licensed hereunder within a period of eighteen months subsequent to the termination of such prior sale; nor shall a license be issued to a purchaser of stock at a sale licensed hereunder for a period of eighteen months subsequent to such purchase if the purchaser continues to conduct business under the same firm name as that used by the seller of such stock without having adopted a reasonable means of advertising the change in ownership to the public; nor, where no bona fide change in ownership has taken place and the purchase was a sham transaction intended to deceive the public. No license shall be issued to any person who has not been, for a period of 120 days next preceding such sale, continuously engaged in the City in the business of selling goods, wares or merchandise at retail at the same location.
No person who has been convicted of violating any of the provisions pertaining to a sale licensed hereunder shall be issued a license to conduct such a sale or be employed in any manner in the conduct of such a sale for a period of two years subsequent to such conviction.
(Ord. 93-1976. Passed 4-19-76.)