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17.74.060 Applicability.
   Except as otherwise provided in this chapter, the following regulations shall apply to the alteration, erection, and maintenance of each sign within the city. However, all other provisions of this code must be complied with, including but not limited to:
   (A)   Height and setback requirements. Except as otherwise specifically provided in this Code, all signs and outdoor advertising structures shall meet the height and setback requirements of the zone in which they are located.
   (B)   Sign construction requirements. All signs and outdoor advertising structures shall be constructed in accordance with the Uniform Building Code, Uniform Wiring Code, and other applicable provisions of this code.
(`78 Code, § 17.74.080.) (Ord. 2729 § 4, 2004; Ord. 1842 § 1, 1987.)
17.74.070 Prohibited signs.
   The following signs are inconsistent with the purposes and standards of this chapter and are prohibited in the City of Corona.
   (A)   Animated or moving signs except for clocks, time and temperature displays and public service signs, and those signs that may be approved through the conditional use permit process.
   (B)   Portable, folding, A-frame, or similar signs.
   (C)   Signs emitting audible sounds, odors, or visible matter.
   (D)   Signs erected so that any portion of its surface or supports interfere with the free use of a fire escape, or exit, or obstruct a required ventilator, door, stairway, or window.
   (E)   Notices, placards, bills, posters, cards, stickers, banners, signs, advertisings, or other devices designed to attract the attention of the public that are posted or otherwise affixed upon any street furniture, right-of-way, public sidewalk, crosswalk, curb, lamppost, fencing, hydrant, tree, alley, telephone pole, public telephone, lighting system, or other public alarm or communication system; or that overhang any public lands or right-of-way.
   (F)   Signs that are mounted on the roof of a building, including mansard roofs, and similar architectural roof-like elements.
   (G)   Balloons, blimps, lighter-than-air devices, inflatable signs and objects, except as may be allowed through a temporary use permit.
   (H)   Except as provided in § 17.74.220 (regarding flags, banners, and pennants on city-owned light poles) and in § 17.74.120 (regarding kiosk signs), flags, banners, pennants, festoons, off-premises and outdoor advertising signs (billboards). However, notwithstanding any other provision of this chapter, and consistent with the California Business & Professions Code Outdoor Advertising provisions, new outdoor advertising signs (billboards), including electronic message centers, electronic message boards, and changeable message boards, may be considered and constructed as part of a relocation agreement requested by the city and entered into between the city and a billboard and/or property owner. The replacement of a static billboard face with an electronic message center, electronic message board, or changeable message board pursuant to a billboard relocation agreement shall be considered a relocation for purposes of this section. The execution of a relocation agreement shall not operate to change the status of any billboard as a nonconforming use for purposes of this code. Such billboard relocation agreements may be approved by the City Council within its sole and absolute discretion and upon terms that are acceptable in its sole and absolute discretion; provided, however, that at a minimum the following conditions shall apply:
      (1)   A billboard may be relocated from a parcel with surface street frontage to a parcel with freeway frontage only if the following occur as part of such relocation:
         (a)   At least three billboards are removed in exchange for the one relocated billboard; and
         (b)   The total combined square footage of the relocated billboard is less than the total combined square footage of the three removed billboards, with each panel or billboard face being counted toward the total square footage.
      (2)   A billboard may be relocated from a parcel with surface street frontage to another parcel with surface street frontage only if the following occur as part of such relocation:
         (a)   The surface street on which the relocated billboard is located must be the same surface street on which the removed billboard had been located; and
         (b)   The total combined square footage of the relocated billboard is less than the total combined square footage of the removed billboard, with each panel or billboard face being counted toward the total square footage.
      (3)   A billboard may be relocated from a parcel with freeway frontage to another parcel with freeway frontage only if the total combined square footage of the relocated billboard is less than the total combined square footage of the removed billboard, with each panel or billboard face being counted toward the total square footage.
      (4)   A billboard located on a parcel with freeway frontage may not be relocated to a parcel with surface street frontage.
      (5)   For all billboard relocations, the total square footage of the relocated billboard must be less than the total combined square footage of the removed billboard, with each panel or billboard face being counted toward the total square footage.
   (I)   Signs in the public right-of-way except as authorized by a recognized government agency. Signs placed in the public right-of-way will be subject to removal by the city with the costs to remove borne by the responsible party in accordance with § 17.74.200.
   (J)   Signs placed on stationary vehicles/trailers in the public right-of-way for the purpose of advertising businesses, services, or products.
(`78 Code, §§ 17.74.082, 17.74.090, 17.74.100.) (Ord. 3392 § 4, 2024; Ord. 3319 § 3, 2020; Ord. 2958 § 1 (part), 2008; Ord. 2940 § 1 (part), 2008; Ord. 2923 § 1, 2008; Ord. 2864 § 1, 2006; Ord. 2849 § 1 (part), 2006; Ord. 2770 § 1 (part), 2005; Ord. 2729 § 4, 2004; Ord. 2144 § 2, 1993; Ord. 1660 §§ 7 and 8, 1982;)
17.74.080 Flags, banners, pennants and devices to attract attention.
   Except as provided in §§ 17.74.220 and 17.74.230 regarding flags, banners, signs and pennants on and around city-owned light poles and sports facilities, flags, banners, pennants, festoons, valances, balloons, whirligigs and other such devices used to attract attention outdoors shall be allowed within the city only for the purpose of advertising special sales, and only upon obtaining an appropriate permit therefore subject to the following conditions:
   (A)   Banner permit.
      (1)   One banner shall be allowed per business for a period not to exceed 180 days for a special sale, grand opening or promotion in a calendar year.
      (2)   Banners shall not augment existing permanent signs by advertising the same message.
      (3)   Banners shall be placed flat against a building surface and not on the roof of a building or extend above the roof parapet.
      (4)   Banners shall not be placed on fences, signs, poles, vehicles or other surfaces not authorized by this section. However, businesses engaging in predominantly outdoor sales, such as the sale of automobiles, recreational vehicles, motorcycles and boats may have a banner secured between two poles located inside the property. In this circumstance, the height of the banner shall not exceed six feet.
      (5)   Banners shall not exceed 50 square feet in size.
   (B)   Temporary use permit.
      (1)   Rooftop mounted balloons, pennants, spinners, tethered helium balloons, either stacked or arched, and similar devices are permitted with the issuance of a temporary use permit granted by the Zoning Administrator. If such devices are in conjunction with an event associated with a special use permit as described in § 17.98.030, the issuance of the permit shall be granted by the Board of Zoning Adjustment.
      (2)   Tethered helium balloons shall not be displayed on the roof or exterior surface of any building.
   (C)   Permitted by right. The devices listed below shall be allowed for businesses engaging in predominantly outdoor sales such as the sale of autos, recreational vehicles, motorcycles and boats provided they are maintained in a clean and orderly fashion and not torn or faded subject to the following conditions:
      (1)   Festoons. One festoon may be placed upon each light standard or pole on the premises. Festoons shall not extend into the right-of-way areas.
      (2)   Flags. Flags may be placed on the roof top of a building, light standard or pole on the premises. Flags shall be placed a minimum of 15 feet apart and only on one side of the principal building on the premises.
      (3)   Light pole (standard) banners. Two vertical banners may be placed upon each light standard or pole on the premises. Light pole banners shall not extend into the right-of-way areas.
(`78 Code, § 17.74.110.) (Ord. 2940 § 1 (part), 2008; Ord. 2889 § 1, 2007; Ord. 2853 § 1, 2006; Ord. 2770 § 1 (part), 2005; Ord. 2729 § 4, 2004; Ord. 2275 § 4, 1995; Ord. 2265 § 1, 1995; Ord. 2156 § 1, 1993; Ord. 2135 § 2, 1992; Ord. 2129 § 1, 1992; Ord. 1660 § 9, 1982.)
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