The following definitions apply for purposes of this chapter:
CONSUMER: A person who acquires a good or service for consumption.
EMERGENCY TERRITORY: The geographical area:
A. For which there has been a state of local emergency declared; and
B. That is directly affected by the events giving rise to the state of local emergency.
"Emergency territory" does not include a geographical area that is affected by the events giving rise to a state of local emergency only by economic market forces.
EXCESSIVE PRICE: A price for a good or service that exceeds by more than ten percent (10%) the average price charged by that person for that good or service in the thirty (30) day period immediately preceding the day on which the state of emergency is declared.
GOOD: Any personal property displayed, held, or offered for sale by a merchant that is necessary for consumption or use as a direct result of events giving rise to a state of emergency.
RETAIL: The level of distribution where a good or service is typically sold directly, or otherwise provided, to a member of the public who is an end user and does not resell the good or service.
SERVICE: Any activity that is performed in whole or in part for the purpose of financial gain including, but not limited to, personal service, professional service, rental, leasing, or licensing for use that is necessary for consumption or use as a direct result of events giving rise to a state of emergency, provided that "service" shall not include the rental of private residential property. (Ord. 54-13, 2013)