721.01 LICENSE REQUIRED.

   No person shall advertise, announce, conduct or hold out by any means or device, that any sales of goods, wares or merchandise is caused or occasioned by the intention of discontinuing business, such as fire sales, bankruptcy sales, going-out-of-business sales, assignment sales or other sales of a like nature, in the City unless a license is first obtained from the Bureau of Buildings, Inspections, Licenses and Permits to conduct such sale.

(1954 Code Sec. 52.30)