There is a spirit and a quality about the city that is readily visible and best described as being mid-1800's. It is reflected in the architecture in the Historic District and it is very important that this quality be retained. Also apparent is the rapid growth to the north and west of the city and the evolution of commercial districts adjacent to Highway 20. Exterior signs are important tools used to effectively advertise businesses and provide direction. Signs have a clear impact on the character and quality of the city, thus the development, implementation and enforcement of effective standards is paramount. As a prominent part of the urban fabric, signs may attract or repel the viewing public, affect the safety of pedestrian and vehicular traffic, and help set the character and legibility of neighborhoods in the city. It is important to regulate signage and guide development to reinforce distinct districts (i.e. as in the Historic District or Industrial Park). However, it is equally important that signage contribute to a district's "sense of place" and complement its surroundings, while setting a tone that is harmonious with the city's existing natural, architectural and residential/urban setting. This subchapter establishes minimum standards to promote life, health, safety, welfare, convenience and enjoyment of the public by regulating the design, quality of materials, construction, location and maintenance of all on- and off-premise signs and advertising devices visible from the public right-of-way.
(Ord. O-05-04, passed 4-11-05)