Every person to whom a license is granted for a bowling alley shall pay an annual fee therefor in the sum of one hundred dollars ($100.00) for the first alley and twenty-five dollars ($25.00) for each additional alley.  However, where the applicant is a society or club not organized for profit, the total license fee to be charged shall be twenty-five dollars ($25.00).  In the case of an outdoor bowling alley operated during the summer months, such fee shall be twenty-five dollars ($25.00) for the first alley and ten dollars ($10.00) for each additional alley.  Such license shall be issued not earlier than June 1 and shall expire October 1 in the calendar year issued.  All other licenses granted hereunder shall expire on the last day of the calendar year.
   Licenses shall be conspicuously displayed on the premises.
   A license may, for the unexpired period, with the consent of the Mayor and without payment of additional license fee, be assigned to a successor owner of the bowling alley so licensed.