It shall be the duty of the licensee of any motion picture theater to exhibit on a billboard, placed in front of the building or other structure in which such show is given and such motion pictures are exhibited, the title to the pictures, which title shall either be full enough to describe in general terms the nature and character of the picture or pictures to be shown, or shall be accompanied by other explanatory wording, pictures or other advertising matter so as to describe the said picture or pictures.
No such licensee shall place, maintain, or allow to be placed or maintained, in front of or in connection with any such place, any sign, picture or other announcement which in any manner misstates or misrepresents the picture or other amusements which are being shown in said place, or which announces a picture or other form of amusement or entertainment which is not, at the time such announcement is displayed, being shown and exhibited in said place.
(Added Coun. J. 12-9-92, p. 25465; Amend Coun. J. 7-2-97, p. 48017)