(a) All retail establishments subject to this chapter shall disclose the unit price to consumers in one of the following manners:
(1) By the attachment of a stamp, tag, label or sign within close proximity to the commodity; or
(2) By affixing the unit price and the total price on the commodity itself; or
(3) In the case of specially stored or displayed items, such as frozen commodities and goods which are marketed on end displays, by attaching the stamp, tag, label or sign on the shelf or display space contiguous with the area where the commodities are displayed; or
(4) In the case of commodities not conspicuously visible to the consumer, by a sign or list conspicuously placed near the point of procurement.
(b) The stamp, tag, label or sign must be conspicuously visible to the consumer and carry the following:
(1) The total selling price;
(2) The unit price, expressed in terms of dollars or cents, as applicable, expressed in three digits. If the price is over one dollar ($1.00), it may be expressed to the nearest full cent, provided that said price is rounded from .005 and over to the next higher cent; and if .004 or less to the next lower cent; but, that if it is expressed in cents, it be carried to three digits. Examples: “25.31 per pound”, “$1.67 per quart”;
(3) The applicable unit of weight, measure or count;
(4) Identification of the consumer commodity to which the price information relates, if the stamp, tag, label or sign is not affixed to the commodity.
(c) In addition, at the option of the retail establishment, the stamp, tag, label or sign may include a description of the commodity being sold and other stocking information, provided that said information does not in any way obscure, deemphasize or confuse the unit price information as specified in subsection (b) hereof.
(d) The price per measure in all situations shall be printed in bold figures which shall be clear, conspicuous and legible.
(Ord. 1992-67. Passed 9-14-92.)