(A) Intent and objectives. The purpose of this article is to protect and promote the public health, safety, and general welfare of the city and to achieve the following objectives:
(1) To carry out the goals of the General Plan of the city;
(2) To promote strong commercial and industrial centers and maintain property values therein by the effective communication of the nature of the goods and services and the avoidance of wasteful and unsightly competition in signing;
(3) To protect and enhance the character of residential neighborhoods, open view and vistas therefrom, and property values therein, by avoiding obtrusive and incompatible signs, and by promoting proper transitions with nonresidential areas; and
(4) To improve the visual appearance of streets and the image of the city.
(B) Illustrations. Illustrations relating to signs are on file in the office of the City Planner for reference only and shall not be deemed to define, modify, or construe any part of the text this article.
(Ord. 918-C-S, passed 5-28-96)