It is a violation of this chapter for any retailer to sell, serve or deliver, or for any dispenser or club to sell, serve, deliver or permit the consumption of any alcoholic liquor on his premises on Sunday between midnight and two a.m.; and on any weekday between two a.m. and seven a.m.; or on any Sunday between the hours of two a.m. and midnight; or on the day of any general, state or city election between the hours of seven a.m. and seven p.m. (Prior code § 9-1-5)