(a) Single face sign total area is computed by the height multiplied by the width in square feet. The height and width is determined by lines drawn at the outer perimeter of any single square or rectangle encompassing the outer perimeter of the extreme limits of an individual letter(s), word(s) message(s), representation(s), logo(s), emblem(s), or any similar figure, including open space(s), together with any frame or other material forming an integral part of display used to differentiate such sign from the background against which it is placed. See Figure 31.
(b) Double-face signs. The total area is computed in the same manner as a single face sign, except only one side of the double face sign is considered for the total area permitted.
(c) Supporting framework or bracing that is clearly incidental to the display itself is not be computed as sign area unless it too contains advertising lettering, materials or symbols.
(d) Where a sign consists of one or more three-dimensional objects (i.e., balls, cubes, clusters of objects, sculpture, or statue-like trademarks), the sign area is measured at their maximum projection, as viewed from a position in the public right-of-way which produces the largest visual projection. See Figure 32.
(e) Regardless of their spacing, the letters forming a word or name are considered a single sign. The area of such a sign is measured as provided in this Chapter.
(Ord. 2021-057. Passed 6-16-21.)