For the purpose of this article the following words and phrases shall have the meanings respectively ascribed to them by this section:
(a) PERSONS means natural persons, corporations, trusts, partnerships, incorporated or unincorporated associations, and any other legal entity.
(b) TRADE and COMMERCE mean the advertising, offering for sale, rent, lease, sale, or distribution of any services and any property, tangible or intangible, real, personal or mixed, and any other article, commodity, or thing of value wherever situate, and shall include any trade or commerce directly or indirectly affecting the people of this city.
(c) DOCUMENTARY MATERIAL means the original or a copy of any book, record, report, memorandum, paper, communication, tabulation, map, chart, photograph, mechanical transcription or other tangible document or recording, wherever situate.
(d) EXAMINATION OF DOCUMENTARY MATERIAL shall include the inspection, study, or copying of any such material, and the taking of testimony under oath or acknowledgment with respect to any such documentary material or copy thereof. (Ord. 13795)
No person shall engage in one or more of the following unfair or deceptive acts or practices in the conduct of any trade or commerce:
(a) Causing confusion or misunderstanding or likelihood of confusion or misunderstanding as to the source, sponsorship, approval, or certification of goods, or services;
(b) Causing confusion or misunderstanding or likelihood of confusion or misunderstanding as to affiliation, connection or association with, or certification by another;
(c) Using deceptive representations or designations of geographic origin in connection with goods or services;
(d) Representing that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits, or quantities that they do not have or that a person has a sponsorship, approval, status, affiliation, or connection that he does not have;
(e) Disparaging the goods, services, or business of another by false or misleading representation of fact;
(f) Engaging in any other conduct in trade or commerce which creates confusion or misunderstanding or the likelihood of confusion or misunderstanding;
(g) The sale of goods or services to a consumer and the subsequent failure of the seller or solicitor to honor his express and implied warranties with respect to such goods or services. (Ord. 13795; Ord. 14369)
(a) This article shall be liberally construed and applied to promote its purpose and policies. It is the intent of the city council that in construing Section 50-73 of this article due consideration and great weight shall be given to the interpretations of the federal trade commission and the federal courts relating to Section 5(a)(1) of the Federal Trade Commission Act (15 U.S.C. 45(a)(1), as from time to time amended; and
(b) The director may make rules and regulations interpreting the provisions of Section 50-73 of this article. Such rules and regulations shall not be inconsistent with the rules, regulations and decisions of the federal trade commission and the federal courts in interpreting the provisions of Section 5(a)(1) of the Federal Trade Commission Act (15 U.S.C., 45(a)(1), as from time to time amended. (Ord. 13795)
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