No person shall engage in one or more of the following unfair or deceptive acts or practices in the conduct of any trade or commerce:
(a) Causing confusion or misunderstanding or likelihood of confusion or misunderstanding as to the source, sponsorship, approval, or certification of goods, or services;
(b) Causing confusion or misunderstanding or likelihood of confusion or misunderstanding as to affiliation, connection or association with, or certification by another;
(c) Using deceptive representations or designations of geographic origin in connection with goods or services;
(d) Representing that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits, or quantities that they do not have or that a person has a sponsorship, approval, status, affiliation, or connection that he does not have;
(e) Disparaging the goods, services, or business of another by false or misleading representation of fact;
(f) Engaging in any other conduct in trade or commerce which creates confusion or misunderstanding or the likelihood of confusion or misunderstanding;
(g) The sale of goods or services to a consumer and the subsequent failure of the seller or solicitor to honor his express and implied warranties with respect to such goods or services. (Ord. 13795; Ord. 14369)