Whenever any person who is engaged in retail sales within the city advertises in print within the city, goods or services for sale to the public, the advertisement shall include the name of the advertiser and the permanent street address of the advertiser if such street address is not listed under the advertiser’s name in the current city of Dallas telephone directory. If the name of the advertiser is different than the name of the owner of the business advertised, and such business is not a corporation holding a permit to do business in this state or the advertiser is not registered with the county clerk of Dallas county as an assumed name, then the true name and permanent address of the owner shall be included in the advertisement. Nothing in this section shall apply to advertising in a classified section of a newspaper. (Ord. Nos. 13795; 13827)