The Commissioner of Streets and Sanitation and the Chief Sustainability Officer shall jointly prepare and present to the Committee on Environmental Protection and Energy, or any committee that succeeds it, a proposal for a public service advertising campaign to reduce littering in the City, to be known as “Keep Chicago Clean”.
Such proposal shall include, at a minimum:
1. The target audience of the campaign;
2. Concepts, themes, and communication methods the campaign should use;
3. A proposed budget to launch or continue the campaign;
4. How the various City departments and sister agencies can work together to implement and support the campaign, including whether any intergovernmental agreements would be necessary to implement the campaign;
5. A timeline to implement the campaign and the proposed duration of the campaign; and
6. Metrics to measure the success of the campaign.
(Added Coun. J. 6-12-24, p. 13191, § 1)